Facebook: Advertising

Facebook will measure how its ads compare against, complement TV campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Marketing Tools: Analytics, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO / 1 Comment

Facebook is raising its bid for brand advertisers’ TV budgets. Facebook will offer advertisers the option of having the company measure how the ads it sells influence people’s awareness of a brand and how that compares with advertisers’ TV campaigns, the company announced on Friday. With the new measurement program called Facebook Cross-Platform Brand Lift, […]

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Facebook will target ads to people based on store visits, offline purchases, calls to businesses

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Retargeting & Remarketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is making it easier for brands to retarget people with ads on Facebook based on how those people come into contact with a brand in the real world. Last month, I reported that Facebook was testing a way for advertisers to target ads to people who had visited their brick-and-mortar locations. Now, the social network

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Facebook will add ‘more human review’ of ad-targeting options

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting

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Facebook’s removal of 4 ad targeting options does not apply to existing campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields

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Facebook will block advertisers from changing link previews, but hasn’t yet

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Open Graph, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described

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How Facebook’s, Instagram’s and Snapchat’s audience size estimates compare

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Statistics, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics, Statistics: Social Media / Good To SEO

Perception plays a big role when digital platforms jockey for brand ad dollars. Notions like “everyone’s on Facebook … except for high schoolers, who are all on Snapchat … but everyone’s leaving Snapchat for Instagram” can make marketers pause when deciding how to map out their budget allocations. Perceptions about the platforms’ audience size and

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Facebook yanks education, employment, field of study and job title targeting after advertiser selects ‘Jew hater’ and ‘NaziParty’

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went

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Facebook is consolidating its ad-buying tools and combining its ad placement options

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Mobile, Marketing Tools: Social Media, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the

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Facebook tests a new ad format that puts it further ahead of its competitors

Channel: Social Media Marketing, Facebook, Facebook: Advertising, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites is effective. There are even numbers to support those claims, with analytics from Facebook that show the great performance of marketing through the platform. But is Facebook an appropriate bellwether platform to gauge the entire social media industry?

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Facebook updates its shoppable Collection ads to mirror print catalogs

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Mobile, Pinterest, Pinterest: Business Use & Advertising, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity of a digital ad. On Monday, Facebook announced a new option for its full-screen, mobile-only Collection ads called “lifestyle templates.” Brands can use the updated format to refashion their ads from a typical

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