Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool […]
Why Facebook says its ads can reach more people in the US than live there Read More »
Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running
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After officially opening itself up last year as a free distribution outlet for branded content and influencer marketing, Facebook is ready to cash in. On Monday, Facebook rolled out a new way for brands to take the posts that they pay publishers and influencers to create — and that the publishers and influencers tag as
Facebook lets brands promote publisher & influencer posts as ads Read More »
Over the past couple of years, Facebook has rolled out ways for retailers to push people from Facebook to their brick-and-mortar stores. Now the company is trying out the inverse. Facebook is testing an option for advertisers to target people who visited their real-world locations with ads on Facebook, Instagram and Facebook’s Audience Network ad
Facebook tests targeting ads to people who visited brands’ brick-and-mortar stores Read More »
Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a dramatic impact on the way users — and potentially marketers — engage with the social platform. According to Bloomberg sources, one product is a standalone voice assistant in the vein of the Amazon
What Facebook’s (reported) video chat device could mean for its ad business Read More »
With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build
The best ways to use social media for marketing your medical practice Read More »
Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.
Facebook tests ads in Marketplace, its Craigslist-like shopping section Read More »
