Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why you should care With the global roll-out of Premieres videos, marketers and advertisers that own Pages […]
Facebook’s ‘Premieres’ videos now available to all global Pages Read More »
Facebook has confirmed it targets ads to users based on phone numbers they provide for two-factor authentication (the process used to protect a user account) and contact information taken from friends’ contact lists that can be matched to their accounts — even if they haven’t added that information to their accounts. The test. Gizmodo reporter
Facebook targets ads with data users didn’t share with the platform Read More »
Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number of e-commerce brands, the company reports more than 90 million accounts per month have tapped on the shopping bag tag used in
Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore Read More »
Facebook says it fixed a bug on August 24 that had allowed users with both an app and a Facebook Ads account to access the Facebook Analytics data of other apps. 10 advertisers accessed the analytics data of 21 apps during the three weeks the bug was live. Though it affected a limited number of
Facebook bug allowed some advertisers to access other Facebook Analytics app data Read More »
New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Read More »
Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,
Ready your budgets, advertisers, Facebook Stories ads are coming Read More »
Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers from their campaigns and continually update those exclusion lists based on where their ads run. Advertisers will be able to review the list of publishers monetizing content via Instant Articles and in-stream videos before running a campaign,
Facebook advertisers can now manage where Instant Article, in-stream video ads appear Read More »
Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses
Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities Read More »
Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting across the channels. As part of this measurement update, Facebook announced it is adding to the list of actions advertisers can track across their websites, apps and offline channels. Website, app and offline cost metrics
Facebook is combining website, app, offline purchase data into one view for advertisers Read More »
via C-SPAN Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions over their companies’ failure to keep bad actors off of their platforms, allegations of bias against conservative content, and what they’re in fact doing to address lawmakers’ concerns. Google, which was also asked to testify, chose not
Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots Read More »
