Facebook: Advertising

Facebook launches playable ads, tests retention optimization for app advertising

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features […]

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Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period. “If you choose to ‘snooze’ a keyword,

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