Facebook: Advertising

Facebook launches playable ads, tests retention optimization for app advertising

Channel: Mobile Marketing, Facebook, Facebook: Advertising, Mobile Marketing, Mobile Marketing: App Promotion Ads / Good To SEO

Facebook playable ads are among the new advertising features for gaming advertisers. Facebook announced new advertising offerings for app marketers at the giant ChinaJoy gaming conference on Friday. After coming out of the gate first with app install ads in 2012, Facebook recently has lagged behind Google and others in developing ad products and features […]

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Facebook looks to monetize WhatsApp with new Business API & ads that open chats in the messaging app

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business

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Facebook updates video ad metrics & adds Moat as measurement partner

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Marketing Tools, Marketing Tools: Analytics, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,

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As Facebook user and revenue growth slows in Q2, advertisers are still on board

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, GDPR - General Data Protection Regulation / Good To SEO

It’s been a bruising year for Facebook public relations. Now, its second quarter earnings report of 2018, released on Wednesday, showed slowing user and revenue growth and lower-than-expected revenue and earnings. Wall Street wasn’t pleased and was somehow surprised by the numbers despite the company’s guidance. As often happens, Wall Street and advertisers are operating

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Facebook testing AR ads in the News Feed & new tool to help brands create video ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try

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Instagram expands Collection ads & Shopping Bag icon for Stories to all brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram is expanding its ad offerings to more advertisers. The Facebook-owned app is opening its Collection ad units to everyone starting today and says all e-commerce brands will be able to add the Shopping Bag icon within their Stories for the holiday season. Instagram’s Collection ads include a swipeable carousel display of images that allows

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Facebook’s automated systems to monitor political advertisers are blocking the wrong ads

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area, the

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Facebook reminds developers deadline for app reviews is less than a month away

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside

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Apps must now pass review process before getting access to Facebook’s Marketing API

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Facebook: Pages, Social media marketing, Social Media Marketing: Hashtags / Good To SEO

Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers

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Facebook’s ‘Keyword Snooze’ feature will let users hide posts with specific words or phrases for 30 days

Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Facebook: Privacy, Facebook: User Interface, Social media marketing / Good To SEO

Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period. “If you choose to ‘snooze’ a keyword,

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