UK desktop ad viewability improvements, Google’s first-price auction rollout, Facebook’s political ad policies changes, YouTube’s inappropriate content removal update This week has brought with it the news that the UK is seeing great rates of desktop ad viewability, with viewability reaching a record high in the second quarter of the year – great news for […]
News Roundup 6th September 2019 Read More »
Facebook’s US ‘Clear History’ rollout could be delayed, Snapchat has added new features to Lens Studio AR, Instagram is testing a new messaging app, Facebook bans The Epoch Times from advertising, Google Assistant answering ability improvements, Facebook adds 3D photos to Android Facebook’s ‘Clear History’ tool has started to be rolled out but it could
News Roundup 30th August 2019 Read More »
Facebook rolling out ‘Clear History’ tool, Twitter blocks Chinese state-backed accounts, YouTube removing chat function, New LinkedIn Live guide, Twitter’s new video ad bid and Facebook’s new movie ad tools This week has seen Facebook finally announce the rollout of its ‘Clear History’ tool, which will enable users to have more control over their off-site
News Roundup 23rd August 2019 Read More »
Twitter’s new design, Amazon anti-competition investigation, UK digital tax plans, Facebook’s scam ad tool, Instagram removes like count This week has seen Twitter launch it’s new design for desktop users, with the jury still being out on how it is being received. Amazon is set to face a probe to see if it is using
News Roundup 19th July 2019 Read More »
Facebook faces data transfer challenge, British Airways fined for GDPR breach, Facebook is reducing reach of exaggerated health claims and Instagram launching anti-bullying tools This week has seen Facebook facing another challenge over its users’ data and GDPR implications relating to its transfer of data to US servers. British Airways has also received a historic
News Roundup 12th July 2019 Read More »
Facebook changing business Page info, the CMA investigating impact of digital advertisers on consumers, Twitter’s updated search results and MPs call for digital political campaigning electoral law changes Following the excitement of Google’s updates last month and several changes to social media platforms, the start of July seems to have been fairly quiet. It seems
News Roundup 5th July 2019 Read More »
A step-by-step approach to using identify-based targeting to drive relevance for your digital ad campaigns One of the huge advantages that digital advertising has promised marketers is the ability to target audiences more precisely and deliver personalized content and creative. Whilst TV, billboards, print and radio can reach mass audiences at scale, highly targeted digital
Custom audiences and identity-based targeting Read More »
Consumers don’t trust influencers, Facebook launches 3 new ad tools for small businesses, Amazon storing UK biometric data, Facebook relaxes cryptocurrency ad rules, Google’s new consumer privacy plans, Facebook removes “dangerous users”, digital ad revenues top $1bn, Facebook political ad warning and Singapore passes ‘fake news’ law. This week has seen a number of big
News Roundup 10th May 2019 Read More »
It’s not always easy to tell at a glance which social media platform will offer the most opportunities for your brand The past decade’s explosion in social media marketing has made it more important than ever to know how to effectively deploy a limited paid social budget. With so many social media platforms around, many
Limited paid social budget? How to pick one platform Read More »
Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from
Majority of consumers will only engage with personalized marketing messages Read More »
