Facebook advertising

Instagram’s video trackbar and Facebook banning white nationalism – New roundup

Facebook, Facebook advertising, Instagram Updates, LinkedIn, Social media marketing, Social media platforms, twitter /

Instagram trailling new video trackbar, Facebook banning white nationalism on its platforms, LinkedIn’s new partnership with Adobe, Twitter highlighting politician’s tweets that break community standards, Facebook’s clamp down on political advertisers and online video subscriptions outstripping cable customers This week has seen most of the big social media platforms release new features or make policy […]

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News roundup 1st March 2019

Advertising regulations, Digital marketing strategy, Facebook advertising, video advertising, YouTube /

YouTube stops ads on anti-vaxxer videos, Facebook to launch new premium ad service, consumer confidence still negative in face of uncertain Brexit, Oreo announces partnership with Game of Thrones, ACCC asks advertisers in Australia for feedback and TikTok fined for collecting children’s data Take a look at some of the news affecting marketers this week

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3 reasons Facebook Ad testing is essential

Facebook advertising, Facebook Marketing, Social media marketing /

Advertisers are turning their attention toward their ad creative, which is quickly becoming the driver for financial performance Facebook is changing the game for advertisers. In recent years, the social network has focused on improving its optimization algorithm and native advertising tools, which have allowed smaller companies to compete without having to invest in third-party

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News roundup 8th February 2018

Digital Marketing in China, Facebook, Facebook advertising, Google, Google ads, Internet Advertising /

Most valuable brands across the globe showcased in a new infographic, Facebook has been blocked from using data from other sources in Germany, China stops beauty products making medical claims in advertising and Amazon posts positive fourth-quarter ad revenue results A new infographic has showcased the most valuable brands in many of the countries across

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Converting Ad Sets to Income – Part 2

#SMTips. social media marketing, Advertising, creative, Facebook, Facebook advertising, facebook advertising tips, facebook content tips, financial technologies, FinTech, how-to guide /

The second half of Aitarget’s how-to guide for fintech companies to improve their online creatives and outperform the competition In part one, we shared how advertisers have such little time to capture social media users’ attention (average users spend only 2.5 seconds interacting on desktop, only 1.7 seconds on mobile), three universal keys, and some

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Facebook Tests Search Ads for Businesses in North America

AdvertisingDay, Digital Marketing, DigitalMarketingNews, Facebook advertising, facebook search ads, SearchNews, Social media marketing, SocialMediaNews /

Facebook will once again try to channel some of Google’s search success with its new and improved Search Ad feature. However, the ads will only be seen by users in North America. The new Search Ads will work the same way as conventional search engines. The user will type what they are looking for in

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30 Winning Facebook Ads and Why They’re so Effective

Facebook, facebook ads, Facebook advertising, Pay Per Click /

A wise Abigail Adams once said, “Learning is not attained by chance, it must be sought for with ardor and diligence.” You don’t succeed at Facebook advertising by chance; it requires hard work. You must research and experiment, and when you fail, you must try again. One part of the research you can do is

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Updated guide to Facebook advertising placements [Infographic]

Facebook advertising, Facebook advertising changes, Facebook Marketing, Social Media /

One of the most underrated aspects of digital advertising is ad placements. Advertisers tend to think that choosing an advertising channel is where their campaigns begin and end. Unknown to them, knowing where to place ads can help determine how strong or how weak of an impact a certain ad will have on audiences. Before

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What Advertisers Really Think About Facebook’s Ad Transparency Feature

Advertising, Digital Marketing, Facebook, Facebook advertising /

Let’s recap. It’s been almost a year since Facebook’s public debacle with Cambridge Analytica. If you don’t recall, this lead up to a nasty Anti-Facebook hashtag campaign, a probing online community, and lots of emails about data and privacy policy changes in your inbox. Yes, that Facebook. In September 2017, Mark Zuckerberg went Live on

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Using the Facebook Campaign Budget Optimization Tool

Amazon Marketing Services, Amazon News, audience, automation, b2b lead generation, bid script, client partnership, creative testing, Distance report, Drift, drift marketing, dynamic creative, f8, Facebook, Facebook Ads Case Study, Facebook advertising, facebook analytics, Facebook Automation, facebook budget optimization, Facebook budgets, facebook dynamic creative, Google updates, how drift works with ppc, marketing ideas for drift, non-branded, Optmyzr, paid search drift, paid social, ppc insight, ppc tactics, Seller Central, site speed, social, Social Media, spreadsheets /

A more recent addition to Facebook’s panoply of automation tactics is Budget Optimization. This feature frees advertisers from having to manually set budgets at the ad set level. Instead of setting an arbitrary daily spend for each of your ad sets, this tool optimizes your ad set budgets on an opportunity-by opportunity basis in real-time

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