Marketing is a broad term that encompasses a number of channels and approaches. Advertising is just one of them, and in our increasingly digital age, it can sometimes feel like a tactic of the past. However, when advertising is used properly, it can become an effective lead generation tool. Below we’ll take a look at […]
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If I asked you what marketers love, what do you think they would say? Some would say they like to strategize new marketing campaigns. Others would say they like carrying out outreach campaigns. Buy most would say one thing: Facebook ads. 93% of marketers use Facebook advertising regularly. With 6 million businesses using Facebook ads, marketers love
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July 5, 2018 Why the heck did Facebook get rid of power editor? It took my three hours to do simple campaign duplicates, swap out some settings, and change a few ad names. I couldn’t find anything. I kept forgetting that you need to uncheck campaigns before copying over the one campaign you want. I
LoboStudioHamburg / Pixabay Facebook Adding 3D Photos to News Feed During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature that stood
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June 5, 2018 How to Use Facebook’s Dynamic Creative Tool source: Facebook Split testing Facebook ads got you down? Do you have tons of great images and copy variations just waiting to be used, but you don’t know how you could possibly A/B test them all? Great news! Facebook has a time-efficient, automated tool for
Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data shows that Facebook ads continue to do well in the world of paid media. Business are still witnessing the fruits of Facebook as a marketing
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It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. So much so in fact, that it has lost almost $100 billion in market value recently. So is that a signal that our advertising love affair
May 2, 2018 Whether you’re a small business looking for inexpensive options to add to your marketing mix, or a big brand trying to determine which platforms will give you the best return on your dollar, it’s important to be aware of the benefits and downsides to each of the major social media channels available
April 11, 2018 What Happened? Facebook announced on Wednesday, March 28 that it would begin deprecating its Partner Categories in an effort to “improve people’s privacy on Facebook.” This is likely one of several ways Facebook is responding to its recent Cambridge Analytica Scandal. While Partner Categories have typically had lackluster results overall for our accounts,
Home Digital Marketing What Do Digital Marketing Agencies Actually Do to Impact Your Business? Join Our Exclusive Network Subscribe now to our newsletter and get exclusive articles and deals ready to increase the ROI of your company! 78% of CEOs don’t trust marketers because they don’t think that they focus on ROI. CEOs want to
