There’s no denying that Facebook ads can be a potent marketing tool when done correctly. The social media giant offers numerous options for reaching a wide range of consumers and marketers are taking notice. As a matter of fact, 92% of marketers are now using the platform for their ad campaigns. But like any marketing […]
5 Budget-Draining Facebook Ad Mistakes (And How to Resolve Them) Read More »
July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have
Your Facebook Ads Are Working – Here’s How To Prove It Read More »
How to use strategic targeting to boost your results from Facebook video ads In March, I wrote about some of the most effective ways to ensure you create strong, brand-building creative for your Facebook video campaigns. With competition for attention at an all-time high, it’s never been more important to create content that is interesting,
Three steps to harness the power of strategic targeting in Facebook Read More »
Considering that over 2 billion people log on to Facebook every month, it’s no wonder Facebook ads are such a big deal in the marketing world. No matter what products or services you’re marketing, you can’t afford to not be on Facebook. Because of Facebook’s wide user base and ad targeting capabilities, virtually any business
These days, most people do their shopping online, and one of the best ways to reach them is through Facebook. In fact, around 96% of social media marketers worldwide believe Facebook is the best option when it comes to online marketing. They also consider the platform to be the most productive in terms of return
5 Tips to Make Advertising on Facebook More Effective Read More »
In 2016, Instagram started taking on rival Snapchat with Instagram Stories. The feature has since taken off and is now growing in ways that clearly mark its territory. What started out as a knock-off is now maturing into a channel of its own. You may already be using Instagram Stories to promote sales or build
Ultimate Guide to Running Ads on Instagram Stories Read More »
Webinars have seen a massive uptick in popularity in recent years, and this is due mostly to the rise of video. Facebook has prioritized video in its algorithms several times over in the past year, Twitter is still fighting to maintain Periscope, Instagram and other social platforms have integrated live video options, over a billion
How to Leverage Social Media to Drive Insane Webinar Attendance Read More »
