Facebook may have messed up on its math again. Or maybe not. Facebook claims that its ads can reach more people in the US than the number of people who live in the US. Pivotal Research analyst Brian Wieser picked up on the discrepancy after checking potential audience estimates provided by Facebook’s self-serve ad-buying tool […]
Why Facebook says its ads can reach more people in the US than live there Read More »
Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running
Facebook bans Pages sharing fake news from buying ads Read More »
Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing home for videos that caters to the original, episodic shows Facebook has been licensing to make people think of it as a digital video service on par with YouTube, Netflix
Facebook debuts Watch, its home for original shows Read More »
Following a Bloomberg report, we reported Tuesday that Facebook is working on a couple of consumer hardware devices that could have a dramatic impact on the way users — and potentially marketers — engage with the social platform. According to Bloomberg sources, one product is a standalone voice assistant in the vein of the Amazon
What Facebook’s (reported) video chat device could mean for its ad business Read More »
Google’s recent $2.7 billion antitrust fine in Europe had a material impact on its quarterly earnings. The possibility of additional fines facing Google and its rivals raises the stakes in Europe for US internet companies seen to be in violation of European privacy or competition rules. These are the two fronts that European regulators are addressing:
European regulators turning up the heat on Facebook, other social sites to modify terms Read More »
Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social
Facebook plans to start testing Instant Article subscriptions as soon as October Read More »
Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.
Facebook tests ads in Marketplace, its Craigslist-like shopping section Read More »
Facebook is getting more tactical in its war against spammy links invading people’s news feeds. After pinpointing individual spammy links, it is now going after individual users who post the most spammy links. Facebook has noticed that “a tiny group of people on Facebook” regularly and publicly post a lot of links to spammy pages, like
Facebook targets individual spammers with latest news feed tweak Read More »
