Facebook: Business Issues

Facebook will prioritize local news while still de-prioritizing news overall

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: News Feed, Facebook: Pages, SEO BLOG, Social media marketing / Good To SEO

Weeks after Facebook announced that it would de-prioritize news from publishers in people’s News Feeds, the company continues to announce that it will prioritize certain types of news. The first example was news from “trusted” publishers; the latest is local news. Facebook will prioritize news articles from local publishers in people’s News Feeds and is […]

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Facebook CMO Gary Briggs is retiring

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Marketing, SEO BLOG, Social media marketing / Good To SEO

Facebook is losing its marketing boss at an inopportune time for its brand. Facebook CMO Gary Briggs is retiring more than four years after leaving Google to join the company, he announced on Tuesday. In addition to traveling and working with other companies as an advisor or board member, “I plan to help the Democratic

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Facebook could prevent age-discriminating job ads if it wanted to

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Legal, Legal: General, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

The ways in which Facebook’s advertising tools can be misused — and the fact that Facebook doesn’t guard them against such misuse — continue to come to light. Facebook and major companies including Amazon, Goldman Sachs, Target and Verizon used the social network’s ad-targeting options to run job-recruitment ads that were only targeted to people

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Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions

Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: News Feed, Facebook: Pages, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,

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Facebook’s pre-roll ad test will only run in Watch, not News Feed

Channel: Video, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s

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Instagram’s business profiles are being used by more than 25 million marketers

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instagram, SEO BLOG, Social media marketing / Good To SEO

More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017. Instagram rolled out business profiles — the equivalent of Facebook Pages — in May

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Facebook halts advertisers from using targeting to exclude racial groups

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Tell me if you’ve heard this one before: Facebook is disabling some ad-targeting options because it’s been revealed how those those options can be used to discriminate against people. First, some backstory. A little over a year ago, Facebook came under fire for enabling advertisers to skirt federal housing laws and use its quasi-racial ad-targeting

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Instagram opens sponsor-tagging tool to more creators, adds monitoring system

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instagram, SEO BLOG, Social media marketing / Good To SEO

As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on the right side of regulators. In June, Instagram began testing a tool for creators to label when an organic post or Story has been paid for by a brand, similar to the one

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Facebook refunds advertisers for mobile video ads played out of view

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while

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