What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link
Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown Read More »
Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to
Facebook will show all the ads a Page is running & archive US federal election ads Read More »
Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only
Facebook tests removing organic Page posts from News Feed Read More »
Facebook confirmed earlier this year that it planned to start testing a subscription program for Instant Articles as soon as October. On Thursday, the company said that test will begin “over the next few weeks” and offered details, including how those subscriptions will work and which publishers have signed on to put their articles for
Facebook details Instant Article subscription program as test launch nears Read More »
Facebook continues to grapple with its teen problem. Four years ago, Facebook’s then-CFO David Ebersman admitted that the social network “did see a decrease in daily users specifically among younger teens.” A month later, news broke that the company had tried but failed to buy Snapchat, which was and continues to be exceedingly popular among
Facebook acquires teen-centric polling app tbh and all its valuable data Read More »
Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have
Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue Read More »
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting
Facebook will add ‘more human review’ of ad-targeting options Read More »
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Read More »
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described
Facebook will block advertisers from changing link previews, but hasn’t yet Read More »
As precious as Facebook’s user data is to the company, it has been less than careful in how it uses that data. The more than 2 billion people that use Facebook every month provide it with information: how old they are, who their friends are, where they live, who they work for, where they went
