If you ask most advertisers and businesses about their digital sales funnel or ad their ads funnels, they’ll typically list some variation of the following steps: Discovery Research/consideration Purchase/decision Some funnels are more complex, involving additional lead stages or interest steps, but despite the numerous (and seemingly endless) variations that I’ve seen, they all almost […]
By Graeme Caldwell As an e-commerce entrepreneur, you’re constantly looking for ways to increase profit margins. A favorite saying among business owners is “Work smarter, not harder.” One of the best and easiest ways to work smarter when it comes to marketing your e-commerce shop is to utilize Facebook ads. Facebook has evolved from a
Why Facebook Ads Are Still Essential to Your E-Commerce Marketing Strategy Read More »
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs
28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017 Read More »
