Facebook: Instagram

Instagram CPCs, CPMs drop as click-throughs continue to climb

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Messenger, LinkedIn / Good To SEO

Instagram advertisers experienced a drop in cost-per-clicks (CPC) and cost-per-impressions (CPM) in the third quarter compared to the second quarter of 2018, with CPCs down 21 percent quarter-over-quarter and CPMs down 19 percent, according to AdStage’s Paid Media Benchmark report for the third quarter of 2018. While CPCs and CPMs dropped, Instagram’s click-through rate (CTR) was […]

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Marketers say Time Well Spent movement isn’t influencing social media plans

Apple, Apple: iOS, Channel: CMO Zone, Facebook, Facebook: Instagram, Google, Google: Android, Google: YouTube, twitter / Good To SEO

Social media apps and mobile device operating systems introduced a number of features this year to help people be more mindful of their digital usage. The initiatives are part of the Time Well Spent movement, a concept introduced by former Google design ethicist Tristan Harris whose Ted Talk “A handful of tech companies control billions

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Instagram strips out fake ‘likes’ tied to 3rd-party apps

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Social media marketing / Good To SEO

With 119 million followers, Kylie Jenner is one of Instagram’s top influencers. Starting on Monday, Instagram will begin to remove inauthentic engagement with accounts that use third-party apps to grow their follower count and engagement on the platform — a practice that violates the app’s community guidelines and terms of use. Why it matters Instagram

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Instagram unveils 3 new shopping features ahead of holidays

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing / Good To SEO

Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can save products to. After tapping a product tag in a Story or on a post

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Instagram now lets users add IGTV video ‘previews’ to Stories

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Video, Social media marketing, video / Good To SEO

Soon Instagram users will be able to include a static image from any IGTV video in their Stories. Announced Thursday, the video “preview” will launch the full video on IGTV when the image is clicked within the Story (example below). Why you should care This “previews” feature is aimed at helping increase the exposure of

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Instagram reportedly testing new promoted Stories ad option for business accounts

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to pay for their Stories to be promoted in user feeds. The ad option is being tested globally, but no specific date has been given for an official launch, according to a TechCrunch report. Why

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Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Insights, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, Social media marketing / Good To SEO

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account

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Facebook is giving more Instagram developers access to AR camera features

Augmented & Virtual Reality, Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Camera, Facebook: Instagram, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg at the company’s 2017 F8 Developer’s Conference. Facebook just renamed its Camera Effects Platform as Spark AR and announced it is expanding the platform to more developers on Instagram. Developers can now apply to join the larger closed beta program. Why marketers and influencers should care Spark AR allows developers for

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How to make a big impact with a small influencer marketing budget

Channel: Social Media Marketing, Content & Writing, Content marketing, Facebook: Instagram, Social media marketing, Social Media Marketing Column, Word Of Mouth Marketing / Good To SEO

Influencer marketing is so hot right now. I’ve spoken to several brands that have shared an interest in testing out influencer marketing, but they’re hesitant because they have a small budget or aren’t ready to go all-in for a strong campaign. If you are just getting started with influencer marketing, here are a few ways you

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Instagram rumored to be testing a hashtag selector tool, geo-fenced posts

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Instagram, Social media marketing, Social Media Marketing: Advertising, Social Media Marketing: Hashtags / Good To SEO

Instagram is rumored to be testing a number of new features including a hashtag selector tool, the ability to geo-fence posts and a video-tagging feature, according to a TechCrunch report. Why marketers should care Instagram is continuing to build out its platform to attract more advertisers and marketers. Now, with more than 1 billion monthly

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