In Snap’s latest earnings report released earlier this week, Snapchat’s parent company showed signs that it’s been able to withstand the war that Facebook and Facebook-owned Instagram have waged on its flagship and corresponding ad business. And now it’s going after their advertisers. Snap has rolled out a program offering free credits to brands that […]
Instagram’s most glaring feature omission is the ability for a person to reshape someone else’s post with everyone they follow a la Twitter’s retweet and Facebook’s share buttons. But that’s beginning to change. Instagram has begun testing a way for people to share someone else’s public post to their own followers through Stories, an Instagram
Instagram tests its version of the retweet but thru Stories Read More »
Instagram is adding more features to the Graph API it debuted last year to prod businesses and developers to migrate away from its old API that is being shut down over the next two years. Through Instagram’s Graph API, businesses will now be able to schedule posts, see public posts that mention or tag them
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular
How Facebook’s video ads’ watch time compares across formats Read More »
Tim Peterson, Third Door Media’s Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat’s ad plans, Hulu founding CEO Jason
How marketers will take their social spend more seriously in 2018 Read More »
A week after Snapchat said that it was separating the social and media sides of its service, Instagram is making a similar move. Instagram is testing a standalone app for its private messaging feature, the Facebook-owned photo-and-video platform announced on Thursday. Called Direct, the app is being tested in six non-US countries — Chile, Israel,
Instagram’s standalone Direct app can be its version of Snapchat’s new friends-only tab Read More »
More businesses are looking to do business through Instagram. More than 25 million marketers have switched their Instagram accounts to business profiles, the company announced on Thursday. That’s up from 15 million business profiles on the Facebook-owned app as of July 2017. Instagram rolled out business profiles — the equivalent of Facebook Pages — in May
Instagram’s business profiles are being used by more than 25 million marketers Read More »
People can now upload any photo or video from their phones’ camera rolls to their Instagram Stories, no matter whether it was taken an hour ago or a week ago. When Instagram launched its version of Snapchat’s ephemeral Stories format in August 2016, people could post any photo or video they had taken and saved
Instagram removes 24-hour recency requirement for photos, videos posted to Stories Read More »
As the Federal Trade Commission begins to crack down on creators for improper branded-content disclosures, Instagram wants to keep its creators on the right side of regulators. In June, Instagram began testing a tool for creators to label when an organic post or Story has been paid for by a brand, similar to the one
Instagram opens sponsor-tagging tool to more creators, adds monitoring system Read More »
You might think of Instagram as a mindless channel. After all, it distracts you from your to-do list with endless scrolling images of rock-hard abs, 16-year-olds who have more successful businesses than you do, and yet another one of your Aunt Anne’s cats photoshopped into a unicorn (Seriously, who showed her that app!??). But even
5 ways one entrepreneur used Instagram to build a powerful network of contacts Read More »
