Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as […]
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Live video is one of the most effective tools that marketers can use to reach and engage audiences. It allows businesses to address large numbers of customers at the same time. You are able to demonstrate products, and to make offers, but also to answer questions and quash objections. Here are some of the biggest
Why Live Video Needs To Be Part Of Your Content Marketing Strategy For most small businesses, the key focal point of any content marketing strategy has traditionally been written content – whether it’s blog content, whitepapers or case studies. The problem, however, is that big social media companies like Facebook are now putting increasing pressure
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Inspire, educate, entertain. If you keep these three words in mind while you build your business, you open yourself to tremendous possibilities when it comes to content. Books, blog posts, classes — any creation with which you can provide value — can change your opportunities. Whether it’s for social media or your website, if you’re
How Writing One Piece of Remarkable Content Can Change Your Business…and Your Life Read More »
Marketing is constantly evolving and, while Single Grain sticks to its core of content marketing, we’ve had to evolve with the advent of new platforms, new features, new media, new content types, etc. And this year is no different. I’m going to open the kimono and show you what the Single Grain marketing team has
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If you’re in business, customer acquisition and retention is one of the most important things for your company. Getting new customers and having returning ones through positive customer experience can make or break your revenue. We’ll be looking at the newest customer acquisition trends, analytics and much more. Let’s say you’re looking at the data
Customer Acquisition Trends for 2019 & Beyond (with FAQs) Read More »
Ready, set, action! Live streaming videos are taking a leading place as one of the most powerful tools to share content and reach a broader audience both for individuals and businesses. Recent research reveals that 80% of the respondents would rather watch a live video of a given brand than read a blog post and 43%
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People love to watch other people do stuff; it’s ingrained in our DNA. It’s why most of us enjoy people watching in the park or going to the latest blockbuster movie. Facebook and Instagram have taken advantage of this quirk in our genes with their live video streaming features. Brands who live stream appear more
Why You Should Consider Launching Your Product on Facebook Live (And How to Do It) Read More »
Top 4 Social Media Marketing Trends in 2018 Social media is evolving constantly. It’s not just a place people share embarrassing and old photos on Thursdays. You need to know how to leverage these platforms to improve your business. The survival of any business needs activity on social media. Being active on social media does
Currently, there are a total of 2.6 billion social network users around the globe. Businesses need to stay ahead of their competitors and gain consumers’ attention, which is why you need to build your presence on social media platforms to reach a wider audience. Source As of 2017, Facebook and Instagram have 2.2 billion and 800 million monthly
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