Facebook: Marketing

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is now allowing ads promoting cryptocurrency and related products, reversing a decision it made in January to prohibit such ads. Earlier this year, the site had banned ads for binary options, initial coin offerings and cryptocurrency – financial products it associated with “misleading or deceptive promotional practices.” As of today, Facebook has reversed its […]

Facebook opens door to cryptocurrency ads, reversing policy announced earlier this year Read More »

Facebook enables marketers to set up app event tracking without having to add code

Analytics, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Mobile, Social media marketing / Good To SEO

App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them set up app event tracking on things like app registrations and purchases without having to create code. “It simplifies the setup process by enabling marketers to add, modify and remove events with

Facebook enables marketers to set up app event tracking without having to add code Read More »

Facebook’s latest data faux pas: app analytics reports sent to the wrong people

Channel: Martech: Social, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal: Privacy / Good To SEO

Facebook’s data security issues have turned into a nonstop game of whack-a-mole. After having to alert 14 million users that their privacy settings had been switched to public because of a bug earlier this month, Facebook confirms it sent app analytics reports to people outside of the intended app development companies. “This week, an alarmed

Facebook’s latest data faux pas: app analytics reports sent to the wrong people Read More »

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Facebook: Privacy, Legal, Machine Learning & Artificial Intelligence, Social media marketing / Good To SEO

Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share

Facebook takes fight against fake news to more countries & ups machine learning efforts around bad actors Read More »

Facebook gives autoplay video ads in Messenger a go

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain

Facebook gives autoplay video ads in Messenger a go Read More »

Facebook opens up Watch to creators & adds video features to take on YouTube

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social media marketing, video / Good To SEO

Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new interactive video features and offering creators a chance to be included in Facebook Watch, the site’s video hub. The company is designing a more YouTube-like landscape for creators as it tries to build out Facebook

Facebook opens up Watch to creators & adds video features to take on YouTube Read More »

Facebook updates Custom Audience list requirements to create more ad transparency

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Legal: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is making changes to the way advertisers manage their Custom Audience lists to give users more transparency about why they see the ads that are displayed in their News Feed. Beginning July 2, advertisers will have to specify the origin of the audience’s information when uploading a Custom Audience list (the contact lists advertisers

Facebook updates Custom Audience list requirements to create more ad transparency Read More »

The big list of political ad policies from leading social & search platforms

Bing, Channel: Social Media Marketing, Display Advertising, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Google, Google: AdSense, Google: AdWords, Google: Display Advertising, Google: Marketing, Google: SEM, Google: YouTube, Legal, Pinterest, quora, Reddit, Snapchat, Social media marketing, twitter, Twitter: Advertising, Twitter: Marketing, video / Good To SEO

We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be

The big list of political ad policies from leading social & search platforms Read More »

Facebook shared user data with Chinese company identified as posing a national security threat

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: International, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

LJZ / Shutterstock.com Raise your hand if Facebook shared user data with you — because the list keeps growing. Days after learning the company had shared user information with at least 60 different device makers — including Apple, Samsung, Blackberry, Microsoft and Amazon — more names from that list have surfaced. The list includes Chinese

Facebook shared user data with Chinese company identified as posing a national security threat Read More »

Facebook expanding Marketplace ads to more countries & campaign objectives

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Last year, Facebook began letting a select number of advertisers run ads in Marketplace, the site’s online shopping platform where users can buy and sell items locally. Without making a formal announcement, Facebook opened the ability to run ads in Marketplace to all US advertisers in January and expanded it to Canada in May. This

Facebook expanding Marketplace ads to more countries & campaign objectives Read More »