Facebook: Marketing

Facebook faces more scrutiny, this time for sharing user data with device makers

Amazon, Apple, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Legal: Privacy, Social media marketing / Good To SEO

Facebook is under fire once again for mishandling user data, this time charged with sharing information with at least 60 device makers, including Amazon, Apple, Blackberry, HTC, Microsoft and Samsung. Going all the way back to 2007, the company created partnerships with various device makers that allowed for private data channels between the device-maker companies […]

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Facebook’s new rules for political & issue ads start today

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is now enforcing its new policies for political and issue-related ads. Announced last month, the new rules require all advertisers running political or issue ads on the platform to verify their identity and location. US election and issue ads will have to be clearly labeled and will include “Paid for” information to identify the

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Facebook’s latest on fake news, misinformation campaigns & user privacy

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: International, Facebook: Legal, Facebook: Marketing, Facebook: News Feed, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation / Good To SEO

Following Facebook CEO Mark Zuckerberg’s appearance before the EU Parliament on Tuesday to address the company’s mishandling of user data, Facebook published three separate announcements covering its current efforts to stop the spread of fake news, fight misinformation campaigns and protect user safety. The overlap between these three issues has been a focus for Facebook

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Facebook rolls out new Group features & launches pilot support program for admins

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Social media marketing / Good To SEO

Facebook has rolled out a number of new features for Group admins designed to help keep groups safe and make it easier for admins to manage their online communities. It also launched a pilot support program where Group admins can report issues, or ask a question, and get a response by the next day. (The

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Facebook updates Ads Reporting & introduces new ‘creative reporting’ metric

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is expanding its reporting options since merging its Ads Manager and Power Editor last September. Advertisers will soon have access to an updated Ads Reporting platform that includes a drag-and-drop feature to customize the report around the metrics they want front and center. “This new Ads Reporting experience will enable you to analyze dimensions

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Facebook’s dynamic ads for auto dealerships get new lead-gen features

Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is rolling out updates to its dynamic ads for auto dealerships, giving them a lead-gen feature that feeds leads directly into the dealership’s CRM system. The ads — which are created using the dealership’s vehicle catalogue and include a call to action to complete a lead-gen form — will now send the leads directly

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Facebook expands its list of marketing partners, while limiting what view tags can do

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook announced today it is expanding its list of third-party solutions to measure ad effectiveness, while at the same time, it is limiting the capabilities of its view tags feature. The company is onboarding marketing partners in three specific areas: marketing mix modeling (MMM), viewability and mobile app measurement (MMPs). The MMM solutions now available

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It’s business as usual for Facebook advertisers as Cambridge Analytica crisis proves inconsequential to brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Privacy, Interviews, SEO BLOG, Social media marketing / Good To SEO

We’re less than two months out from Facebook’s infamous announcement that it was suspending Cambridge Analytica for exploiting user data. Since then, news headlines about the company — and its haphazard management of user information — have looked like a PR nightmare from the sidelines, but the company’s Q1 revenue numbers tell a much different

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Using machine learning to get more value out of your Facebook campaigns

Channel: Display Advertising, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, How To Guides: Social Media Marketing, Machine Learning & Artificial Intelligence, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla

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Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Buttons & Plugins, Facebook: Camera, Facebook: Facebook Exchange, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: Oculus VR, Facebook: Video, SEO BLOG / Good To SEO

Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg, who was no doubt referring in part to the firestorm since Facebook suspended Cambridge Analytica for exploiting user data. He moved on, offering a

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