One of the foundations of Facebook advertising is the ability to segment your audience to serve relevant, tailored creative to different users. The ad you serve to a 25-year-old woman could be very different from the one a 50-year-old man sees, specifically because you want to communicate with them in different ways. And previously, there […]
What you need to know about Facebook’s new ad transparency Read More »
Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not
5 Facebook algorithm hacks to up your content marketing game Read More »
Although they might not want to admit it, many marketers find themselves flat-out stuck when it comes to their social followings. We’re constantly told to chase more when it comes to our follower count. More fans. More “likes.” More shares. But here’s the harsh question that marketers often refuse to face: At what point does
What should you do with all those ‘Likes’? How to spin social followers into gold Read More »
With nearly 2 billion active monthly users, it’s safe to say that Facebook should be a part of your business and marketing strategy. If you’re in the medical industry, it’s even more of a necessity. By using Facebook to interact with patients, physicians can highlight procedures and products — and, most importantly, they can build
The best ways to use social media for marketing your medical practice Read More »
