Facebook: Marketing

Facebook to replace Exclude Categories with new brand safety ad filters

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Instant Articles, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook rolled out new brand safety inventory filters for Audience Network, Instant Articles and in-stream videos ads on Wednesday. The new filters — which include “Limited,” “Standard” and “Full” inventory options — will replace Facebook’s five exclusion categories: Debatable Social Issues, Mature, Tragedy and Conflict, Dating and Gambling. (In-stream video ads only had access to […]

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Lush UK bids farewell to social. Will other brands follow suit?

branding, Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising, twitter / Good To SEO

Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding farewell to some of its social accounts. “Increasingly, social media is making it harder and harder for us to talk to each other directly. We are tired of fighting with algorithms, and

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First-party hygiene: Facebook shows users when a Custom Audience list was uploaded

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Facebook: Messenger, Facebook: News Feed, Facebook: Privacy, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked

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Facebook removes age, gender and ZIP code targeting for housing, employment, credit ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Legal, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook advertisers promoting housing, employment or credit offers will no longer be able to target ads by age, gender or ZIP code. The new ad policy applies to advertisers targeting U.S. users on Facebook, Instagram and Messenger. The company said Tuesday that it will also launch a tool for users to search and view all

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Marketers say they’ll adapt to a changing Facebook

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Interviews, Legal: Privacy, Social media marketing / Good To SEO

Last week, Facebook CEO Mark Zuckerberg shared his vision for the company’s coming privacy-focused, unified messaging and social networking platform. The CEO said, in the coming years, Facebook plans to rebuild its services and platforms around the following six principals: private interactions, encryption, reduced permanence, safety, interoperability and secure data storage. “People increasingly also want

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Facebook to replace relevance score with 3 new metrics in April

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook to remove relevance score for ads starting April 30. Facebook announced Wednesday it is replacing its ad relevance score with three new “more granular” metrics. It will also be removing six additional ad metrics, replacing them with what it calls “more actionable” measurements. Goodbye relevance score. Facebook’s relevance score offered advertisers insight into how

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Facebook lost 15 million users? Marketers remain unfazed

Channel: Social Media Marketing, Facebook, Facebook: Instagram, Facebook: Marketing, LinkedIn, Pinterest, Snapchat, Social media marketing, Social Media Marketing: Advertising, Statistics: Social Media, twitter / Good To SEO

Source: Edison Research 2019 Facebook has lost an estimated 15 million users in the U.S. during the last two years, according to a report from Edison Research. The firm’s “The Infinite Dial 2019,” surveyed 1,500 U.S. citizens age 12-years and older and found that Facebook usage overall has dropped from 67 percent to 61 percent

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Expect more Instagram branded content ad opportunities in 2019

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram confirmed it is exploring more ways for brands to amplify content from influencers. The company has been testing a new branded content ad format since last year that allows brands to turn posts created by influencers into ads on the platform. Why you should care Brands on Instagram have long been cultivating relationships with

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Integrate lead generation solution now works with Facebook Lead Ads campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, marketing automation, Marketing Tools, Marketing Tools: Social Media / Good To SEO

Integrate, an automated lead generation platform, launched its latest social connector: a Facebook integration that automatically feeds leads from Facebook Lead Ad campaigns into a brand’s CRM system. Why you should care For Facebook advertisers running Lead Ad campaigns, Integrate’s platform will automatically scrub lead data and deliver “complete, valid and globally compliant” leads to

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Facebook Showcase offers upfront ad buys against premium video content

Channel: Video, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook introduced Showcase on Tuesday, a new “premium” video advertising program. As part of the launch, the company bundled three of its existing ad products: In-Stream Reserve, In-Stream Reserve Categories and Sponsorships. Why you should care Facebook is positioning Showcase as a premium video advertising program aimed at helping advertisers reach younger audiences. While the

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