Facebook: Marketing

Kenshoo teams up with Experian to offer third-party data for Facebook campaigns

A-From MTT, Channel: Martech: Social, Facebook, Facebook: Advertising, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

The ad tech platform Kenshoo announced on Monday it has partnered with marketing data and services provider Experian.Kenshoo clients will be able to use Experian’s audience segments for Facebook ad targeting. The third-party data will initially be available for Facebook campaigns, with plans to expand to Amazon and Google. Why you should care After facing […]

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Why businesses are relying on Facebook Groups to build engaged audiences

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Social media marketing / Good To SEO

Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers

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Office Depot launches first holiday-themed AR ad on Facebook for ‘Elf Yourself’

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Office Depot is the first brand to take advantage of Facebook’s holiday-themed AR ads with the launch of its “Elf Yourself” ad campaign on Thursday. Why it matters In July, Facebook began testing AR ads in the News Feed, offering brands the ability to use augmented reality camera effects for ad campaigns. Now that we’re

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Instagram unveils 3 new shopping features ahead of holidays

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Instagram, Facebook: Marketing, Social media marketing / Good To SEO

Instagram launched three new shopping features on Thursday that will help retailers gain more exposure for the products they’re promoting on the platform. Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can save products to. After tapping a product tag in a Story or on a post

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Here’s what Facebook says about ads and targeting on Portal

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Facebook: Messenger, Facebook: Privacy, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

As Facebook’s new video-calling devices — Portal and Portal+ — begin shipping Thursday, the company has issued an update for consumers detailing how it will use data collected on the device and what ads they may see there. Essentially, it amounts to a kind of “don’t worry, trust us,” explainer. Much of it was a reiteration

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Instagram reportedly testing new promoted Stories ad option for business accounts

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Instagram is testing a “Promote” for Stories ad format that will work similar to Facebook’s Boost option, allowing business accounts to pay for their Stories to be promoted in user feeds. The ad option is being tested globally, but no specific date has been given for an official launch, according to a TechCrunch report. Why

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Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Insights, Facebook: Instagram, Facebook: Marketing, Facebook: Pages, Social media marketing / Good To SEO

New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account

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Vimeo integrates with LinkedIn to enable video publishing to company pages

A-From MTT, Channel: Martech: Social, Channel: Social Media Marketing, Facebook: Marketing, LinkedIn, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Marketers can now publish videos to their LinkedIn company pages directly from a Vimeo account via the ‘Publish to Social’ feature. Vimeo’s stat dashboard will also include metrics to show how videos are performing on LinkedIn and other social networks. Why marketers should care Vimeo announced on Monday that it is the first video platform

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Latest version of Facebook’s Marketing API gives details on why ads fail to run

A-Post to MarTech Today, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook released a new version of its Marketing API on Tuesday which includes updates that will give advertisers more insight into why an ad won’t deliver. Why advertisers should care Facebook’s Marketing API v3.2 will now alert advertisers if an ad fails to deliver and will offer more details on what happened. Part of the

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Facebook Messenger 4 will make it easier for users to connect with brands

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Messenger, Facebook: Mobile, Mobile Marketing, Social media marketing / Good To SEO

Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab. Other new features will include the

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