Facebook: Marketing

Facebook to begin proactively reviewing apps that have not been submitted for inspection

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Facebook: Privacy, Social media marketing / Good To SEO

Facebook has announced it will begin proactively enrolling apps in the new app review process launched in July — meaning that even if a developer has not yet enrolled their app for review, Facebook will add it to the queue automatically. Developers will be notified via an alert in their app dashboards once the app […]

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Instagram rolls out Shopping in Stories globally, launches Shopping channel in Explore

Channel: Social Media Marketing, E-Commerce, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Social media marketing / Good To SEO

Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the Shopping Bag icon in Stories this past June with a limited number of e-commerce brands, the company reports more than 90 million accounts per month have tapped on the shopping bag tag used in

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Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Mobile, Facebook: Video, Social media marketing, Social Media Marketing: Advertising / Good To SEO

New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new

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Ready your budgets, advertisers, Facebook Stories ads are coming

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is getting closer to an official Stories Ads launch date. The company is now inviting Facebook Marketing Partners to begin building integrations for the coming ad product and is opening Stories Ads to its clients. According to social media marketing consultant Matt Navarra, who shared a notice Facebook sent to its Marketing Partner network,

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Facebook advertisers can now manage where Instant Article, in-stream video ads appear

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Marketing, Facebook: Video, Social media marketing / Good To SEO

Facebook is extending its placement reporting to Instant Articles and in-stream video so advertisers can preemptively block publishers from their campaigns and continually update those exclusion lists based on where their ads run. Advertisers will be able to review the list of publishers monetizing content via Instant Articles and in-stream videos before running a campaign,

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Facebook renames Canvas ads ‘Instant Experience’ ads, gives them pixel capabilities

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is renaming its Canvas ads, now calling the mobile ad unit “Instant Experience” ads and is building out pixel capabilities around the newly named ad product. “We are also introducing new ways for businesses to understand their customer’s progression from seeing an Instant Experience to completing a purchase, and opening new opportunities for businesses

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Facebook is combining website, app, offline purchase data into one view for advertisers

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Apps & App Center, Facebook: Insights, Facebook: Marketing, Facebook: Mobile, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting across the channels. As part of this measurement update, Facebook announced it is adding to the list of actions advertisers can track across their websites, apps and offline channels. Website, app and offline cost metrics

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Facebook, Twitter grilled by Senate committee; Dorsey says company may label bots

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Social media marketing, twitter, Twitter: Accounts & Profiles, Twitter: Advertising, Twitter: Business Issues, Twitter: Legal, Twitter: Marketing / Good To SEO

via C-SPAN Facebook COO Sheryl Sandberg and Twitter CEO Jack Dorsey on Wednesday appeared before a Senate committee to face questions over their companies’ failure to keep bad actors off of their platforms, allegations of bias against conservative content, and what they’re in fact doing to address lawmakers’ concerns. Google, which was also asked to testify, chose not

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Facebook’s new Flight Ads will let advertisers target users searching for flights on travel sites, apps

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Pages, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads

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Instagram fights back against fake accounts & bad actors with new safety tools

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instagram, Facebook: Legal, Facebook: Marketing, Social media marketing / Good To SEO

After last week’s announcement that 652 Pages, accounts and groups had been removed from Facebook and Instagram, Facebook’s less popular (but quickly growing) app is now getting its own set of safety tools. In the coming weeks, Instagram will be rolling out three new security measures designed to safeguard itself against fake accounts and create

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