Facebook: Marketing

Facebook opens up video ad opportunities to more creators as it takes Watch global

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Facebook: Pages, Facebook: Video, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video […]

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New report: Facebook and Google among tech firms lobbying Congress for ‘kinder’ federal data privacy laws

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Facebook, Facebook: Marketing, Facebook: Privacy, gdpr, GDPR - General Data Protection Regulation, Google, Google: Privacy, Internet Marketing, Legal: Privacy, marketing automation, Marketing Tools, Marketing Tools: Analytics / Good To SEO

Earlier this month, we reported that the US government was finally starting to move toward adoption of a federal data privacy law, a move that has been long in coming for this administration, given its hesitancy to add any governmental regulations or restrictions to business. But before that law is crafted, tech firms want to

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Facebook, Twitter & Google take down malicious content originating from Iran

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: Pages, Legal, Social media marketing, Social Media Marketing: Spam, twitter, Twitter: Accounts & Profiles, Twitter: Advertising, Twitter: Business Issues / Good To SEO

Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious items from their platforms that had originated in Iran — Facebook took down 652 Pages, groups and accounts, Twitter removed 284 accounts and Google disabled a total 42 YouTube channels, 16 Google+ accounts, six Blogger

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Facebook clarifies Custom Audience list management terms for agency-advertiser relationships

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Legal, Facebook: Marketing, Marketing Tools: Social Media, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Alexey Boldin / Shutterstock.com Since releasing new rules around Custom Audiences in June, Facebook is clarifying terms around a specific update to its Custom Audience list management policies. Previously, Facebook stated advertisers may not sell or transfer their Custom Audiences or authorize any third party to sell or transfer custom audiences. The company is now

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As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Instagram, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

tanuha2001 / Shutterstock.com Facebook suffered a lackluster Q2, reporting slow user growth and lower-than-expected revenue. The company’s poor performance resulted in the biggest one-day dive in American stock market history, with Facebook stock falling 19 percent, costing the company $120 billion in a single day. Facebook CFO David Wehner tried to smooth over the company’s

As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Read More »

Facebook removes 5K ad targeting filters to keep advertisers from discriminating against ethnic & religious groups

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook is continuing the push to make its platform safer for users, this time removing more than 5,000 ad targeting filters from its system to keep advertisers from discriminating against ethnic or religious groups. This latest move aims to prohibit advertisers from using filters for housing, employment or credit-related campaigns that could potentially keep ads

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Facebook bans bail bond ads & requires pre-certification for addiction treatment ads

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Marketing, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Facebook will no longer allow promotions for bail bond services and is only allowing ads for addiction treatment centers from advertisers that have first been approved by LegitScript, a third-party certification platform. These latest updates to its advertising policies apply to Facebook’s platform, as well as Messenger, Instagram and Facebook’s Audience Network. “Addiction treatment centers

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Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Legal, Facebook: Marketing, Facebook: News Feed, Facebook: Pages, Social media marketing / Good To SEO

Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior” — a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content. The bad actors behind the misinformation campaigns included eight Facebook Pages, 17 Facebook accounts and seven

Facebook’s content review policy: How it works, the teams & tech behind the reviews & the results so far Read More »

Facebook adds Stories, action buttons & more to redesigned mobile Pages

Channel: Social Media Marketing, Facebook, Facebook: Marketing, Facebook: Mobile, Facebook: Pages, Social media marketing / Good To SEO

Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able

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Twitter loses ability to let users auto-post tweets & retweets to Facebook

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Business Issues, Facebook: Marketing, Marketing Tools, Marketing Tools: Social Media, Social media marketing, twitter, Twitter: Marketing / Good To SEO

Quka / Shutterstock.com Yesterday, Facebook announced it had deprecated its Publish actions permissions from its API, a feature that made it possible for apps to publish posts to Facebook as the logged-in user. According to Facebook, it expects that roughly 60,000 apps will be impacted — one of which is Twitter. Twitter’s support team tweeted

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