Facebook has launched a new WhatsApp Business API designed to help businesses communicate with consumers via the Facebook-owned WhatsApp messaging app. Along with the new WhatsApp Business API, Facebook advertisers will soon have access to ads on Facebook that click to WhatsApp, automatically opening a pre-filled WhatsApp chat between the user and business. WhatsApp Business […]
Rokas Tenys / Shutterstock.com Facebook reports it has cut off access to its API platform for hundreds of thousands of inactive apps that were not submitted for review by the August 1 deadline. App developers received a reminder last month that any apps using the following APIs had until August 1 to resubmit their app
Facebook cuts off access to API platform for ‘hundreds of thousands’ of inactive apps Read More »
Facebook is making adjustments to the way it measures video ads, offering a new metric, removing others and bringing in a new third-party measurement solution for video advertisers. Unrepeated watch time reported Based on feedback from advertisers, Facebook says it is changing the way its 3-second and 10-second video view counts are calculated. Before today,
Facebook updates video ad metrics & adds Moat as measurement partner Read More »
Alexey Boldin / Shutterstock.com Facebook has confirmed it will begin testing a new “Highlights” feature that allows users to save Stories to their profiles beyond the current 24-hour time period a Story remains available. “People have told us they want a way to highlight and save the Stories that matter most to them. We’ll soon
Facebook to begin testing new ‘Highlights’ feature that lets users save Stories Read More »
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
Since the advent of the ad and data-related scandals plaguing Facebook — including the Cambridge Analytica scandal and the emergence of evidence that Russia used the app to interfere in 2016 elections — the company has made sizable efforts to curb malicious content and misinformation this year. As part of its work in this area, the
Facebook’s automated systems to monitor political advertisers are blocking the wrong ads Read More »
Facebook CEO Mark Zuckerberg is making good on his assurance that he wants to be part of the time well spent movement, but instead of starting with Facebook, the company is bringing its first official time-well-spent feature to Instagram, a Facebook-owned app. Starting today, Instagram users will see a “You’re all caught up” message to
Facebook is reminding developers that in order to keep access to a number of APIs, the app review deadline is August 1. Developers wanting to retain their access to any of the following APIs for existing apps will need to submit their apps for review and “re-request” permission to use the APIs: Facebook Login outside
Facebook reminds developers deadline for app reviews is less than a month away Read More »
Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers
Apps must now pass review process before getting access to Facebook’s Marketing API Read More »
Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period. “If you choose to ‘snooze’ a keyword,
