Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try […]
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
For the second time in less than a month, Facebook is having to alert users that their accounts may have been negatively impacted because of a bug. According to an announcement on Facebook’s news blog, the company is notifying 800,000 Facebook and Messenger users that people they blocked may have been unblocked between May 29
After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain
Facebook gives autoplay video ads in Messenger a go Read More »
At this year’s F8 conference earlier this month, Facebook announced that brands can now use its Camera Effects Platform to employ augmented reality (AR) with Messenger bots. Four brands — Kia, Nike, Sephora and ASUS — participated in a closed beta to incorporate this added capability. Kia showed off its Stinger car, Sephora enabled virtual
Why Nike’s AR experiment for Facebook Messenger was a hit with its customers Read More »
As the dust settles from Facebook’s Cambridge Analytica crisis, the company is putting in motion a reorg that impacts its product and engineering teams and is reassigning a number of current executives to new leadership roles. Per internal communications sent to Facebook employees, CEO Mark Zuckerberg has divided the company’s product and engineering teams into
Facebook reorganizes internal teams, moves existing executives into new leadership roles Read More »
Facebook announced new tools for its Messenger platform, including the ability to use augmented reality (AR), at its F8 developer conference Tuesday. Businesses send and receive 8 billion messages through Messenger every month. The ability for businesses to create bots in the Messenger platform was introduced in 2016. In an announcement and update on his Facebook blog,
Facebook Messenger rolls out AR and other enhancements at its F8 developer conference Read More »
Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg, who was no doubt referring in part to the firestorm since Facebook suspended Cambridge Analytica for exploiting user data. He moved on, offering a
Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference Read More »
After hitting the pause button on app reviews following the Cambridge Analytica firestorm, Facebook has announced that it is reopening the review process for Instant Games and Messenger apps. Reviews for Instant Games apps will open immediately, reports Facebook, although the company notes it may take several weeks for it to get through the apps
Facebook reopens review process for Instant Games & Messenger apps Read More »
BlackBerry has sued Facebook for patent infringement in federal district court in California. The claim is that Facebook’s various messaging tools, including WhatsApp, are using and infringing on BlackBerry’s intellectual property. Reportedly, the companies were involved in licensing discussions, which didn’t produce the desired outcome for BlackBerry. The suit states seven counts of infringement. The
BlackBerry sues Facebook, claims messaging apps infringe on multiple patents Read More »
Facebook is piecing together the business side of WhatsApp in much the same way it did with Messenger. In September, WhatsApp announced verified profiles for businesses to establish their presence on the messaging service that Facebook bought for $19 billion in 2014. Now, Facebook is giving businesses a way to kick-start conversations with customers on
Facebook ads can now link to brands’ WhatsApp accounts Read More »
