When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want […]
Facebook is rumored to be working on a voice assistant similar to Amazon’s Alexa and Google’s Siri, reports CNBC. Two former Facebook employees confirmed to CNBC that efforts to build a new AI assistant has been led by a team in Redmond, Washington and managed by Facebook’s director of AR/VR and Facebook Assistant Ira Snyder.
A Facebook voice assistant may have buy-in from marketers – but will users want it? Read More »
Facebook announced that it’s giving users of its Android app more granular control over location data collection. Users will now have more options surrounding use of their location data. Previously Android offered a binary choice for location services and history: on or off. Facebook gives users control of location when not using the app. In
Facebook offers Android users iOS-like control over background location tracking Read More »
After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30 percent year-over-year. Total revenue earned during the quarter
Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories Read More »
Perhaps the novelty is fading. Smart speaker growth had been on a tear, but Consumer Intelligence Research Partners (CIRP) now reports that growth is leveling off. Now 53 million devices. The firm’s latest survey and analysis argues there were 53 million smart speakers in US homes at the end of September. That’s up from 50 million in
Report: As Facebook portal goes on sale, smart speaker growth is slowing Read More »
Facebook has started rolling out a new version of Messenger — called Messenger 4 — that promises a more “simplified” experience. Among the updates, the messaging app is reducing the current number of tabs from nine tabs down to only three: a Chats tab, People tab and Discover tab. Other new features will include the
Facebook Messenger 4 will make it easier for users to connect with brands Read More »
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by
Facebook Attribution now available to all advertisers Read More »
Facebook introduced a new retention optimization feature and four new app retention metrics for app advertisers on Thursday. Why app advertisers should care Facebook latest feature for app advertisers is designed to boost retention among new users. When used with app install ads, the retention optimization option allows advertisers to optimize returns two days and
Facebook introduces retention optimization option for app advertisers Read More »
New overlays are rolling out for dynamic ads. In advance of the holiday season, Facebook is rolling out a number of new features designed to help advertisers customize their ad campaigns. The updates include an expanded set of customizable overlays for dynamic ads, holiday-specific templates and stickers available in the video creation kit and new
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Read More »
Facebook will no longer breakout conversion cost metrics by website, app and offline channels. Instead, it will aggregate cost reporting across the channels. As part of this measurement update, Facebook announced it is adding to the list of actions advertisers can track across their websites, apps and offline channels. Website, app and offline cost metrics
Facebook is combining website, app, offline purchase data into one view for advertisers Read More »
