Facebook: Mobile

Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Buttons & Plugins, Facebook: Mobile, Facebook: News Feed, Facebook: Pages, Facebook: User Interface, SEO BLOG, Social media marketing / Good To SEO

Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as meaningful engagement on public posts. A Facebook spokesperson confirmed the test after The Daily Beast first reported on the downvoting feature’s appearance earlier on Thursday. “We are not testing a dislike button. We […]

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Facebook debuts web-based VR experiences within standard News Feed

Augmented & Virtual Reality, Channel: Social Media Marketing, Facebook, Facebook: Mobile, Facebook: News Feed, Facebook: Oculus VR, Facebook: User Interface, Facebook: Video, SEO BLOG, Social media marketing, video / Good To SEO

People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile

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Facebook officially launches mobile app, educational site for video creators

Channel: Video, Facebook, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, video / Good To SEO

Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according

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Facebook Local is the social network’s stab at Yelp, Foursquare

A-Post to Search Engine Land, Channel: Local, Facebook, Facebook: Apps & App Center, Facebook: Local Search, Facebook: Mobile, Local Search, SEO BLOG, Social media marketing / Good To SEO

Facebook’s year-old Events app hasn’t turned into the Google Calendar competitor it was primed to become. So the social network is relaunching it and redirecting its aim at local search platforms like Yelp and Foursquare. On Friday, Facebook debuted Facebook Local, a refurbished version of its Events app that aims to help people find nearby

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Facebook will disable ‘Like’ button in third-party mobile apps

Channel: Social Media Marketing, Facebook, Facebook: Apps & App Center, Facebook: Buttons & Plugins, Facebook: Mobile, Facebook: Open Graph, Facebook: Pages, Mobile Marketing, SEO BLOG, Social media marketing / Good To SEO

Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down. Starting on February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work, the company announced to developers earlier this week. As

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Facebook refunds advertisers for mobile video ads played out of view

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instant Articles, Facebook: Mobile, Facebook: Video, SEO BLOG, Social media marketing, Social Media Marketing: Advertising, video / Good To SEO

Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while

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Facebook’s ad revenue tops $10.1B as ad prices soar to offset supply slowdown

A-From MTT, Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Instagram, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

What marketers need to know from Facebook’s Q3 2017 earnings report. Please visit Marketing Land for the full article. Source link

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E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Mobile, Facebook: Video, Retargeting & Remarketing, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to

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Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad

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Marketers plan to test out Facebook Stories because why not

Channel: Social Media Marketing, Facebook, Facebook: Camera, Facebook: Instagram, Facebook: Mobile, Facebook: Pages, SEO BLOG, Snapchat, Social media marketing / Good To SEO

Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format.

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