Facebook has updated its video ranking algorithm to surface more video content routinely sought out by users and watched repeatedly, along with videos that keep people engaged for a longer amount of time. “We will add more weight in ranking to videos that keep people engaged, especially on videos that are at least three minutes […]
Facebook added Custom Audience details to the “Why am I seeing this ad?” notification in News Feed ads in February. Users can see if their contact information was included on a Custom Audience list uploaded by the advertiser. Now, users can also see when a Custom Audience list is uploaded and if the advertiser worked
First-party hygiene: Facebook shows users when a Custom Audience list was uploaded Read More »
Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers
Why businesses are relying on Facebook Groups to build engaged audiences Read More »
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by
Facebook Attribution now available to all advertisers Read More »
In May 2017, Facebook announced it was doing more to demote ads that included shocking, disruptive or malicious content. On Wednesday, the company announced it was expanding its efforts in this area by further reducing distribution of — or disapproving — low quality ads. Marketers using less than credible ad content will need to reconsider
Facebook cracking down on ads with clickbait headlines, sensationalized language Read More »
Facebook announced Wednesday that it was testing a way to drive local engagement with relevant news and information in more than 100 U.S. cities. “Today In” aggregates articles from local publishers, as well as what it calls “less-formal” sources of information such as local page posts, events, current discussions, school announcements and interest groups. Users can
Will Facebook’s news aggregation feature increase engagement for local publishers? Read More »
Facebook is running a test with a very limited group of publishers, giving them the ability to test different variations of headlines, images, videos and copy in their Facebook posts to see which perform better. The tool allows publishers to test up to four different versions of an organic post, according to Digiday who first
Facebook is letting 5 publishers test headlines, images, copy in organic posts Read More »
Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior” — a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content. The bad actors behind the misinformation campaigns included eight Facebook Pages, 17 Facebook accounts and seven
In a blog post explaining ways in which it collects user feedback, Facebook says that tens of thousands of its users opt in to take the company’s user research surveys every week on the platform. The responses to surveys are among the feedback methods that inform company decisions around product updates and ranking algorithms. According
Facebook says ‘tens of thousands’ of people opt in to take its user surveys every week Read More »
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
