Facebook is rolling out a series of new tools aimed at small and mid-sized businesses on Tuesday, three days into Small Business Week: an Automated Ads platform, video editing features and appointment booking capabilities. “With over 90 million small businesses on Facebook, we’re proud to play a role in helping business of all sizes grow […]
Facebook gives small businesses new advertising and engagement tools Read More »
Facebook announced Thursday it will soon let Pages participate within Groups. The company also introduced new posting and comment management tools for Group admins. Pages get more access to Groups. In the coming weeks, Facebook Page accounts will be able to participate on Group Pages — something Page owners have not had not been able
Facebook Page owners will soon be able to participate in Groups Read More »
Facebook announced on Thursday that Page owners will soon be able to receive and respond to Instagram Direct messages via their Facebook Page inbox. Why you should care The update will be a major time-saver for brands managing both Facebook Pages and Instagram accounts. Accessing inquiries from multiple apps in one unified messaging platform will
Facebook Pages will soon be able to respond to Instagram Direct messages Read More »
Facebook announced Thursday it is rolling out Ad Breaks to 14 more markets, bringing the total number of countries with access to the 15-second in-stream ads to 40. It is also launching Watch globally on desktop and Facebook Lite. The company shared a long list of Watch announcements — from the original programs it is
Facebook expands Ad Breaks to 14 more countries, launches Watch globally on desktop Read More »
Facebook CEO Mark Zuckerberg at the company’s first Communities Summit in June, 2017. At the beginning of 2018, Facebook switched up its algorithm in an attempt to “fix” the News Feed by promoting more posts from family and friends and demoting content from businesses, brands and media. The move actively distanced brands from their followers
Why businesses are relying on Facebook Groups to build engaged audiences Read More »
New Instagram account analytics go beyond existing Instagram Insights. Facebook is introducing two new additions to its analytics suite. Instagram account analytics and advanced analytics for Facebook Pages, the company announced Thursday, will be rolling out over the next several months and available via the Facebook Analytics dashboard. Instagram account analytics. The new Instagram account
Facebook begins rolling out analytics for Instagram accounts & expanded Page analytics Read More »
Facebook started beta testing an attribution solution for marketers to analyze the impact of their campaigns both on and off Facebook in March 2017. On Friday, the company released Facebook Attribution out of beta to all advertisers. It also introduced a new “data-driven attribution model.” Why marketers should care The free tool is powered by
Facebook Attribution now available to all advertisers Read More »
Facebook is updating the language for its Branded Content tag — putting more transparency around brand-influencer relationships — and rolling out the Brand Collabs Manager tool in more countries. The company says it’s also testing new ways for brand Pages to tag other Pages belonging to influencers, and looks to roll out new tagging features
Facebook aims to give more transparency around brand-influencer relationships Read More »
In its latest salvo against misleading political spam accounts, Facebook announced Thursday that it had removed 559 Pages and 251 accounts from its platform for creating inauthentic activity motivated by profit. Facebook removed Pages, groups and accounts that that were found to be created solely to stir up political debate from the U.S., Middle East,
Facebook purges 800 political spam Pages, accounts from its platform Read More »
Facebook is rolling out its Premieres video format — pre-recorded videos that play as live footage — to all global Pages. The company is also expanding its Top Fans feature and Live Polls to global Pages as well. Why you should care With the global roll-out of Premieres videos, marketers and advertisers that own Pages
Facebook’s ‘Premieres’ videos now available to all global Pages Read More »
