Facebook is launching a new ad designed specifically for airlines and airfare apps wanting to target travelers searching for flights. The new Flight Ads allow airlines to target their ads based on a user’s visits to flight-related Facebook Pages, websites and apps outside of the advertiser’s web properties and Facebook Page. Formerly called dynamic ads […]
Facebook is taking its video hub Watch global, but even bigger news for its video creators: it is now launching Ad Breaks across five markets — the US, UK Ireland, New Zealand and Australia. The company is also rolling out its Creator Studio globally, the video management tool that includes video performance metrics. Monetizing video
Facebook opens up video ad opportunities to more creators as it takes Watch global Read More »
Facebook, Twitter, and Google’s security teams are staying busy. All three companies reported this week that they had removed malicious items from their platforms that had originated in Iran — Facebook took down 652 Pages, groups and accounts, Twitter removed 284 accounts and Google disabled a total 42 YouTube channels, 16 Google+ accounts, six Blogger
Facebook, Twitter & Google take down malicious content originating from Iran Read More »
In late June, Facebook announced several measures to bring more transparency to Pages and their associated ad campaigns. Those included a new “Info and Ads” button that yielded information on ads run by the Page owner on Facebook and across its various properties and partner networks. Today the company is introducing a companion measure that
Facebook to reveal country of origin behind Pages Read More »
Last week, Facebook announced it had removed 32 Pages and accounts from its platform and Instagram for “coordinated inauthentic behavior” — a term used by Facebook to define efforts by a network of accounts aiming to spread malicious content. The bad actors behind the misinformation campaigns included eight Facebook Pages, 17 Facebook accounts and seven
Facebook is redesigning its mobile Pages with a new set of features aimed at helping local companies drive more business via their Facebook Pages. For the redesigned mobile Pages, Facebook is giving more prominence to Recommendations and including Stories that can be viewed by tapping on the business Pages profile photo. Businesses will be able
Facebook adds Stories, action buttons & more to redesigned mobile Pages Read More »
Facebook announced a new list of updates to its app development platform today, a regular occurrence since the company suspended Cambridge Analytica for using an app to exploit and harvest user data. Per today’s announcement, apps now must undergo a new review process before getting access to Facebook’s Marketing API, the tool that allows developers
Apps must now pass review process before getting access to Facebook’s Marketing API Read More »
Facebook is looking for new ways to give users more control over the content they see in their News Feed. Today, the company announced it is testing a new “Keyword Snooze” feature that will allow users to snooze posts with selected keywords or phrases for a 30-day period. “If you choose to ‘snooze’ a keyword,
Facebook is continuing its efforts to fight fake news and stop the spread of false information on the platform. Today, the company announced a number of new initiatives to reduce activity by bad actors on the site, from expanding its fact-checking operations to more countries to using machine learning to find foreign Pages that share
Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new interactive video features and offering creators a chance to be included in Facebook Watch, the site’s video hub. The company is designing a more YouTube-like landscape for creators as it tries to build out Facebook
Facebook opens up Watch to creators & adds video features to take on YouTube Read More »
