We’re six months out from the 2018 US midterm elections, races that will shape the political balance of both the House and Senate. Of the 535 seats in the US Congress, 35 Senate seats are being contested, and all 435 House seats. As we draw nearer to election night, social and search platforms will be […]
The big list of political ad policies from leading social & search platforms Read More »
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages. “With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to
If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount of data about its users. Understandably, the recent scandals have cast this revelation in a distinctly negative light — some users feel uncomfortable with their private data being shared. A handful of large brands such as Mozilla
Using machine learning to get more value out of your Facebook campaigns Read More »
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. “As more publishers and creators are sharing longer videos on our platform, it’s becoming increasingly important to better understand audience retention,” writes Facebook on its Media
After an unsuccessful run that lasted less than four months, Facebook has decided to end its Explore Feed. Launched last October, Facebook’s Explore feed was designed as a separate feed for content from publishers and public figures they might be interested in based their own interests. It arrived after news feed algorithm tweaks that prioritized
Facebook ends the Explore Feed less than 4 months after its launch Read More »
Twin Design / Shutterstock.com Brands and publishers have another reason to expect to see their Page posts’ organic reach decline, beyond last month’s News Feed algorithm change. Next week, Facebook will finally start to count organic reach impressions only when a Page post actually appears on a person’s screen, the company announced on Friday. The
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week Read More »
Facebook is testing a Reddit-style downvoting option on comments on public Page posts, seemingly as a way to learn what qualifies as meaningful engagement on public posts. A Facebook spokesperson confirmed the test after The Daily Beast first reported on the downvoting feature’s appearance earlier on Thursday. “We are not testing a dislike button. We
Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts Read More »
Weeks after Facebook announced that it would de-prioritize news from publishers in people’s News Feeds, the company continues to announce that it will prioritize certain types of news. The first example was news from “trusted” publishers; the latest is local news. Facebook will prioritize news articles from local publishers in people’s News Feeds and is
Facebook will prioritize local news while still de-prioritizing news overall Read More »
A week after Facebook said that it will reduce the amount of news in people’s News Feeds, the company has announced that it plans to increase the quality of the news that does appear. Facebook will prioritize news posts from publishers that certain users have flagged as trustworthy, the company announced on Friday. Facebook will
If brands want to attract extra attention for their ads on Facebook, they may be better off paying a publisher or influencer to produce a branded-content post through their Pages and paying to promote that post as an ad instead of a post published to the brand’s own Page. On Facebook, people can extend an
On Facebook, viral reach for branded-content ads eclipses standard ads Read More »
