Facebook continues to crack down on the people and particularly Pages that try to game its News Feed algorithm. Facebook will penalize posts that ask people to like, share, comment on or otherwise engage with the post in order to boost its engagement metrics and trigger Facebook’s algorithm to rank it higher in people’s News […]
Facebook’s latest News Feed tweak penalizes Pages that solicit likes, shares Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
Fotos593 / Shutterstock.com More than a year ago, Facebook said it would change how it counts organic reach for Pages’ posts to only include viewable impressions. But that adjustment has not been made yet. Facebook expects to institute the new methodology — which will only count organic reach when a Page’s post appeared on a
Facebook will (finally) shift to viewable-only organic reach counts for Pages next year Read More »
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network. Facebook is rolling out a new tab to all Pages globally that will list the top five Pages that reshared the videos they posted to Facebook, the company announced on Wednesday. The five Pages
Facebook will tell publishers, creators the top Pages that shared their videos Read More »
Three years after Facebook rolled out a version of its “Like” button for developers to feature in their mobile apps, the company is shutting it down. Starting on February 6, 2018, the native “Like” button embedded in third-party iOS and Android apps will no longer work, the company announced to developers earlier this week. As
Facebook will disable ‘Like’ button in third-party mobile apps Read More »
Twin Design / Shutterstock.com Brands can easily run informal focus groups on Facebook now. On Friday, Facebook rolled out a polling tool so that people and Pages can quiz their respective friends and followers across Facebook’s site and mobile apps. Facebook has been on something of a polling craze in the past month (and two
Facebook rolls out polls for Pages across desktop, mobile Read More »
Twitter isn’t the only social network making its ads more transparent in the wake of the Russian election ads controversy. Facebook will begin displaying all the ads that brands are currently running across the company’s properties on their Facebook Pages, the company announced on Friday. Next month, Facebook will add a “View Ads” tab to
Facebook will show all the ads a Page is running & archive US federal election ads Read More »
Facebook Stories could be a serious opportunity for brands. Don’t laugh; marketers aren’t. Facebook’s copy of Instagram’s clone of Snapchat’s popular feature has failed to take off among regular users. Now the social network is opening up Stories to Pages in hopes that someone — anyone — uses its version of the ephemeral photo-and-video format.
Marketers plan to test out Facebook Stories because why not Read More »
Facebook’s News Feed has been largely pay-to-play for Pages for years. Now the social network is exploring whether to make it completely so. Last week Facebook officially rolled out its Explore Feed for people to find posts from Pages they aren’t connected to. Now Facebook is testing whether to make that Pages-only feed the only
Facebook tests removing organic Page posts from News Feed Read More »
Facebook will try to stem the spread of fake news, even if it means cutting off some revenue. Facebook will block Pages that repeatedly publish posts flagged as fake news from buying ads on the social network, the company announced on Monday. “If Pages stop sharing false news, they may be eligible to start running
Facebook bans Pages sharing fake news from buying ads Read More »
