NOW WITH MORE! This post has been updated for 2019 with much more info to help you easily create your Facebook Retargeting Campaign! Are you splashing the cash on advertising campaigns, only to suffer with a low ROI? It’s not sustainable (nor sensible) to continue spending money on poorly performing campaigns. Facebook advertising is changing […]
Ask any marketer and they’ll tell you: when it comes to effective content marketing intent is everything. Gone are the days when Google’s algorithm would return search queries with results based on keywords alone. Today it’s all about intent – and search engines are getting a lot better at guessing what we’re after. But it’s
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Studies show that 72% of online shoppers will abandon their cart before making a purchase. However, 26% of them will return to complete their purchase later – if they are retargeted. That means that setting up good retargeting campaigns can recover nearly 1 in 4 of every lost sale due to cart abandonment. For most sellers,
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