Making good on a promise made at May’s F8 Developer Conference, Facebook rolled out its Watch Party video tool to a general audience Wednesday. Watch Party lets multiple users watch and comment on the same video simultaneously. The tool has been in use by a small group of beta users until now. The initial rollout, announced […]
Facebook rolls out social video feature Watch Party to all Groups Read More »
Facebook is giving a select number of advertisers access to augmented reality (AR) ads that run in the News Feed and is testing a new tool that will help brands create mobile video ads using existing images and video footage. Already used as part of a Michael Kors ad campaign that allowed users to “try
Facebook testing AR ads in the News Feed & new tool to help brands create video ads Read More »
Instagram is opening its doors to long-form video, making it possible for all users to upload hour-long video content that will live within the app on its new IGTV platform and a newly launched IGTV standalone app. The Facebook-owned company announced IGTV during an event in San Francisco on Wednesday, also sharing the news that
Instagram moves on YouTube with IGTV launch, opening platform to hour-long videos Read More »
After introducing static ads into Messenger last year, Facebook is starting to run autoplay video ads on its messaging app. “We’re in the beginning stages of expanding the availability of video ads to Messenger and we plan to roll this out gradually and thoughtfully. People on Messenger are our top priority and they will remain
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Facebook is expanding its video offerings for creators and publishers, giving more of them access to revenue opportunities, launching new interactive video features and offering creators a chance to be included in Facebook Watch, the site’s video hub. The company is designing a more YouTube-like landscape for creators as it tries to build out Facebook
Facebook opens up Watch to creators & adds video features to take on YouTube Read More »
Facebook is continuing to give Pages more video features. After announcing new video metrics last week, the platform is now making it possible to cross-post Live video broadcasts across multiple pages. “With Live Cross-posting, all Pages globally can seamlessly publish a single broadcast across multiple Pages as an original post. We’ve added this functionality to
Facebook is giving Page admins more data into how their videos are performing. The company announced three new metrics today that will be rolling out in the coming weeks. “As more publishers and creators are sharing longer videos on our platform, it’s becoming increasingly important to better understand audience retention,” writes Facebook on its Media
Facebook kicked off its F8 Developers Conference Tuesday with a keynote from CEO Mark Zuckerberg. “This has been an intense year. I can’t believe we’re only four months in,” said Zuckerberg, who was no doubt referring in part to the firestorm since Facebook suspended Cambridge Analytica for exploiting user data. He moved on, offering a
Mark Zuckerberg announces new ‘Clear History’ option & more at Facebook’s F8 Conference Read More »
Facebook is testing a new video format called Facebook Premieres that will let video creators, publishers and shows post prerecorded video as live footage. The prerecorded videos will play similar to a livestream, allowing viewers the chance to interact with the video as it is broadcast on the site. Comments, reactions and interactions with the
Facebook reports Facebook Live broadcasts have doubled year over year since the feature debuted in 2016, and the number of daily average broadcasts from verified publisher Pages has lifted 1.5 times during the past year. To mark the two-year anniversary of the livestreaming feature, Facebook released a number of stats around live broadcasts on the
