Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear when buying that inventory from the social network. But those reports have not yet become widely available. Facebook has been gradually rolling out the pre-campaign placement lists […]
When’s the last time you were choked up by an AdWords sentence? In 2018, text is easy to skim right over, thanks to the many platforms that bombard us every day with the written word. Video marketing is one of the most powerful marketing tools online right now, and it gets more popular every day.
Everything a CMO Needs to know about video marketing in 2018 Read More »
A video ad is a video ad is a video ad. Except it’s not, according to Facebook. The social network would argue that video ads — and the values of those ads — vary by context. In fact, it is making that case in a company blog post published on Friday. “There is no singular
How Facebook’s video ads’ watch time compares across formats Read More »
Facebook will begin testing a six-second pre-roll ads hub next year, the company announced on Thursday, confirming earlier reports. Facebook is also introducing new restrictions on when and which publishers and creators can insert mid-roll ads in their videos and changing how its algorithm decides which videos to prioritize in people’s News Feeds. Taken together,
Facebook announces 6-second pre-roll ad test, new mid-roll ad restrictions Read More »
Despite Facebook CEO Mark Zuckerberg’s long-held stance against pre-empting videos with advertising, Facebook plans to test out pre-roll ads, Ad Age reported on Friday. A Facebook spokesperson declined to comment on the report, but a person familiar with the matter told Marketing Land that the company is expected to limit the pre-roll ads to Facebook’s
Facebook’s pre-roll ad test will only run in Watch, not News Feed Read More »
People can now enter virtual reality through their traditional Facebook News Feeds. Less than a month after Marketing Land reported that Facebook was testing web-based VR within News Feed posts, on Friday the social network debuted examples of brands that have developed VR apps that people can interact with through Facebook’s standard site and mobile
Facebook debuts web-based VR experiences within standard News Feed Read More »
Facebook is officially launching its standalone app for video creators to manage their channels on the social network. After previewing the Facebook Creators app in June, the iOS version is rolling out globally on Thursday to all Pages and individual accounts, though the Android version won’t be available until sometime “in the coming months,” according
Facebook officially launches mobile app, educational site for video creators Read More »
Facebook will give brands, publishers and creators a better idea of who’s contributing to their videos’ viewership on the social network. Facebook is rolling out a new tab to all Pages globally that will list the top five Pages that reshared the videos they posted to Facebook, the company announced on Wednesday. The five Pages
Facebook will tell publishers, creators the top Pages that shared their videos Read More »
Content shock. You’ve likely heard that expression. It’s descriptive of what the world is feeling these days with the incredible amounts of content being published every second. We’re shocked by the amount of information hitting us every second. For a business, this tidal wave of information makes it harder to stand out. The key? Do
Eager to embrace live video? Inspiration and tips on how to get started Read More »
Facebook has informed advertisers that the company has discovered two new measurement errors. The latest errors mark the 11th and 12th mistakes the company has disclosed since September 2016 and the second and third that impacted how advertisers were billed by Facebook. The two new errors involved mobile videos, including video ads, that played while
Facebook refunds advertisers for mobile video ads played out of view Read More »
