If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a happy holiday season for Facebook. E-commerce advertisers, on average, spent 20 percent more money on Facebook ads in the third quarter of 2017 than they did in the same period last year, according to […]
E-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dip Read More »
Let’s face it, video is the highest-converting medium in the social media space. When it comes to content, it is the king of kings, the best player on the field, the sultan of swat, the king of crash, the colossus of clout… OK, you get the picture. Why does video convert more? Simply stated, it’s
5 metrics to measure the success of Facebook videos Read More »
Facebook’s NFL deal may serve as a playbook for how the social network plans to score TV viewers and advertisers. On Tuesday Facebook and the NFL announced that the sports league would distribute game highlights, recap clips and weekly shows through the social network’s new home for TV-like video, Watch. The two-year deal will have
Facebook’s two-year NFL deal for Watch shows includes sharing ad revenue Read More »
Facebook is making another foray into the group video chat space. Facebook has rolled out a standalone mobile app in Denmark called Bonfire that enables people to host video calls with multiple people. The Next Web first reported the news on Wednesday, which a Messenger spokesperson later confirmed. “At Facebook Inc. we continue to build
Facebook tests group video chat app called Bonfire Read More »
Facebook is ready to premiere its attempt to take on YouTube. Facebook announced on Wednesday that it will begin rolling out a revamped version of its existing home for videos that caters to the original, episodic shows Facebook has been licensing to make people think of it as a digital video service on par with YouTube, Netflix
Facebook debuts Watch, its home for original shows Read More »
Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators. On Friday, Facebook announced that later this year they will roll out a mobile app for video creators to produce and publish live and on-demand videos to the social network; keep up with fans across
Facebook to launch app for video creators later this year Read More »
