Facebook has announced a grant program for small businesses impacted by the Covid-19 pandemic. The $100 million fund is comprised of cash grants and ad credits. It is estimated that up to 30,000 businesses could benefit. Small businesses all the over the world have either closed for public safety or suffered revenue losses due to […]
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Social media is one of the best ways to market your business. There are 3.5 billion people using social media worldwide, which is 46% of the world’s population: You are definitely going to lag behind your competitors if your business is not present on popular social media channels. One of the easiest ways to reach
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If the past holiday season was any indication, social commerce is set to surge in the 2020s. According to research from Smartly.io, a social media advertising automation platform, consumers are now shopping via social media. And social advertising influences their purchases. So, what exactly does social commerce include? A Simple Definition Social commerce is the
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Facebook remains the most used social media platform across the United States across all age groups. And none use it more than the millennial generation. The finding comes from the 2020 Consumer Culture Report. The report provides insight into the complexities of modern consumer’s motivations, influences and purchasing habits. 2020 Consumer Culture Report The report
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Social media has blurred the lines between the personal and work lives of employees. And as more businesses look into the profiles of their potential hires and also employees, what are the implications. A new survey from WhoIsHostingThis? reveals more than 1 in 5 or 22% of people in a hiring position have denied someone
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UPDATED FOR 2020! This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! At one time, artificial intelligence, data-driven marketing and voice search engine optimization (VSEO) were ambitious concepts bordering on the ridiculous. Today, these innovative digital marketing trends are among the top
42 Digital Marketing Trends You Can’t Ignore in 2020 Read More »
67% of social advertisers consider Facebook to be the most effective social media platform they use. At this point, it’s like Google Ads — it’s an essential part of any effective marketing strategy. There was a time when brands could acquire customers organically, but that era is over. Now Facebook is strictly pay-to-play, and advertisers
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Facebook helps veterans and active military members stay connected. As a result, over 900,000 Americans participate. For example, there are over 2000 groups for veterans, active military people and spouses. Now, Facebook announces new tools focusing on veteran owned small businesses. Small Business Trends contacted Payton Iheme, Public Policy Manager at Facebook who is also
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The average data-driven business is growing more than 30% year-over-year, according to Forrester. By 2021, the same companies will take $1.8 trillion annually from companies that aren’t using data insights. In the modern marketing era, there is no place for “winging it”. If you want to thrive among fierce competition, you must keep tabs on
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Being available 24/7 has its advantages, but as we have seen tweet after tweet, it also has its drawbacks. For businesses with a social media presence, it means establishing a few rules of etiquette to avoid regrettable faux pas. A new report and survey from Influence.co titled, “ Social Media Etiquette: Exploring the Code of
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