If you’re planning your 2020 marketing budget, there are a lot of trends you should be considering. As a paid media agency, we’re already planning our marketing budgets for 2020. We’re also starting those conversations with our clients. It’s a time-intensive process for all of us. The cycle of making projections, pitching, and deliberating can […]
“Typically, you separate great brands to create enterprise value,” says Scott Galloway, a Professor of Marketing at NYU Stern School of Business. “Mark Zuckerberg is trying to encrypt the backbone between WhatsApp, Instagram, and the core platform Facebook, such that he has one communications network across 2.7 billion people or the population of the southern
Zuckerberg Connecting Whatsapp, Instagram, and Facebook. What Could Go Wrong? Read More »
The Cambridge Analytica scandal showed the world that Facebook was willing to sacrifice its users’ privacy for commercial gain. Since the story broke in March 2018, trust in the world’s largest social network has been slow to return. According to a recent survey by The Manifest, nearly half of social media users view Facebook more
How Cambridge Analytica Changed How Businesses Monitor Social Media Read More »
Pinterest’s new shopping features, Twitter’s drag and drop function, GDPR issues for Facebook’s Like button, Twitter’s Q2 growth and Facebook’s streaming aspirations. There have been a few social media updates as platforms release new features and update functionality. Pinterest has launched two new features that put more focus on online shopping rather than social media
Last week, we hosted another happy hour here at our New York office. This one was titled “Energizing Ecommerce: Retail winners, losers, and Amazon,” and was created in collaboration with Jumpshot. Here are highlights from the event around Amazon and Google, and their market shares in ecommerce. Our speaker for the evening was Steve Kraus,
Google + Amazon: Data on market share, trends, searches from Jumpshot Read More »
If you’ve been observing social media conversations, you might have come across a ton of lingo or acronyms that take you a while to figure out. Social media acronyms like TFW, TBH and LMK get thrown around very casually in comments, captions and conversations between people. So when you’re in charge of creating social media
130 Social Media Acronyms and Slang You Need to Know Read More »
Omnichannel is the preferred marketing method, Facebook sees app usage decline, Instagram testing new Stories notification list, Pinterest launches Mobile Ad Tools and Facebook reaches $5 billion data privacy agreement Facebook has had a bit of a busy week, with internal research looking at its app’s decline going public and the $5 billion US Justice
NOW UPDATED! This post was expanded and updated with new digital marketing trends as of July 2019. Enjoy! Marketing has changed more in the last five years than in the last 50, and the rapid progress doesn’t show any signs of slowing down. As summer 2019 approaches, the digital marketing landscape that encompasses SEO, social
22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond Read More »
Facebook has entered into a settlement with the US Federal Trade Commission (FTC) that will see the world’s largest social network pay a record-setting $5bn fine and submit to greater oversight of its practices. The settlement relates to a 2012 agreement that the company entered into with the FTC. Under that agreement, Facebook was obligated
How Facebook’s record $5bn settlement with the FTC will affect marketers – Econsultancy Read More »
When you have a smaller digital marketing budget, you might think that testing should take a backseat to efficiency and driving conversions – but that would be short-sighted. In order to stay competitive, continue to take up more market share, and keep up with the changing digital space it’s important to always be testing. That
Small-budget guide to testing ad copy, landing pages, and more Read More »
