Facebook

Facebook Ads For B2B: Presenting The Right Content At The Right Time

Audience Targeting, Facebook, facebook ads, Lead Gen, SEO BLOG, social, social ppc / Good To SEO

According to the State of Paid Social survey, 30% of respondents struggle with manpower when trying to succeed in the social realm. Social ads require consistent A/B testing & ad rotation to avoid “ad fatigue” Tailoring audiences and segmenting them further in response to results and data takes work Proper budget allocation is needed Monitoring […]

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How to Use Content to Boost Your E-Commerce Sales

Brand, Case Studies, competition, Content, Content marketing, Customer, E-Commerce, Facebook, Google, Images, infographics, organic traffic, outsourced content, paid traffic, product description, Sales, SEO BLOG, shopping online, Social Media, video / Good To SEO

The advent of the Internet made instant worldwide communication commonplace. As the old saying goes, where there is communication there is commerce. The natural outcome of the reach and availability of the web was e-commerce. Using content to boost your e-commerce sales is a strategy that is now used by many business owners to reach

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Here’s what 376 marketers say is working in online marketing

Channel: CMO Zone, Facebook, Facebook: Instagram, Internet Marketing, Internet Marketing Industry, Internet Marketing Industry: Stats, Marketing Strategies Column, SEO BLOG / Good To SEO

For entrepreneurs and startup founders looking for new ways to grow their businesses, there’s no shortage of information on the “whats” and “hows” of digital marketing. For the past decade, I’ve done my best to provide even more information in those categories, helping entrepreneurs with everything from the basics of building an online presence to

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Facebook lets brands, publishers connect Groups to their Pages

Channel: Social Media Marketing, Facebook, Facebook: Pages, SEO BLOG / Good To SEO

Facebook is finally letting brands, publishers, celebrities and all other Page owners create Groups connected to their Pages. Facebook’s chief product officer Chris Cox announced the opening up of Groups to Pages in a Facebook post on Wednesday. Facebook has been testing Groups for Pages since at least April, when CNET reported that brands like

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Get Ready to See Even More Ads on Facebook as Company Revenue Slows Down for 2017

Advertising, Facebook, marketplace, SEO BLOG, Social Media / Good To SEO

Facebook is running out of places to put ads. As a result, the world’s leading social networking service is expecting a slowdown in revenue for 2017. Despite having over 2 billion active users last month, the social media platform is reportedly planning to experiment with new ad spaces to increase its bottom line. Facebook has already been

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Facebook plans to start testing Instant Article subscriptions as soon as October

Channel: Social Media Marketing, Facebook, Facebook: Business Issues, Facebook: Instant Articles, SEO BLOG / Good To SEO

Facebook’s Instant Articles format may not be the revenue rainmaker that publishers had hoped for, but the company is readying another method for media companies to make money. As soon as October, Facebook plans to start testing a way for publishers to put their Instant Articles behind a metered paywall and sell subscriptions through the social

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How to Use Facebook Recruiting to Find Top Talent

Facebook, SEO BLOG / Good To SEO

For those on the hunt for new talent on social media, Facebook might not be your first choice in terms of where to look. This is especially true given LinkedIn’s status as the go-to “professional” social network, right? However, Facebook has proven itself as a recent hub for hiring. Not only has the platform stepped

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What to do if the traffic on your blog is decreasing?

Blog SEO, Blogging, Content SEO, Facebook, SEO BLOG, Social Media / Good To SEO

If you maintain a blog, of course you want the traffic to your blog to grow. But what if it doesn’t? What if the traffic to your blog is (slightly) decreasing? What do you do? In this post, I will give 5 tips on how to increase the traffic to your blog once again! First

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Your Facebook Ads Are Working – Here’s How To Prove It

Excel, Facebook, Facebook advertising, facebook ppc, Google Analytics, Multi-Channel Funnels, PPC Excel Tips, SEO BLOG, social / Good To SEO

July 18, 2017 To online advertisers, it has become very clear that Facebook (more often than not) needs to be a part of every digital strategy. Whether it is brand awareness, dynamic remarketing, or a basic static ad, Facebook Ads can be a key element in driving traffic and increasing conversions. However, if you have

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Facebook tests ads in Marketplace, its Craigslist-like shopping section

Channel: Social Media Marketing, E-Commerce, Facebook, Facebook: Advertising, Facebook: Business Issues, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Newspapers reaped a lot of revenue from their classified sections. Then Craigslist killed that business. Then Facebook cloned Craigslist. Now the company is ready to see if it can reap some revenue from its classified section. Facebook will start testing ads within the Craigslist-like Marketplace section it introduced last year, the company announced on Friday.

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