Let’s be honest, Facebook gives you a lot of data. The only network that even comes close is Twitter. The amount of information you can get from Facebook on the performance of your posts, audience demographics and campaign tracking is amazing. While having all this information available is nice, it’s only useful if you understand […]
11 Facebook Metrics Every Brand Needs to Track Read More »
July 13, 2017 With so many things going into a successful Facebook ad campaign, it’s easy to overlook the basics when troubleshooting the performance of an account. We often get caught up examining every square inch of our audience, trying to find where we went wrong on bidding, or fretting over whether our ads could
Facebook Pixel Troubleshooting Tips | PPC Hero Read More »
If you use Facebook regularly to share news about your brand, product or service, you may want to make sure you don’t post too many updates in the future. Otherwise, you may run the risk of being labeled fake news. In a recent announcement, Facebook (NASDAQ:FB) said that it was changing its news feed computer algorithm
50 or More Posts on Facebook Could Get You Labeled as Fake News Read More »
Want to improve the way you do business in the U.S.? Learn from the Japanese. I recently traveled to Japan on business and pleasure. Anticipating several meetings and events, I began to familiarize myself with local customs and of course, Japanese business etiquette. While you may already know that politeness and respect are cornerstones of
Lessons from Japanese Business Culture Read More »
Ever walked past a shop with people lining up? Wanted to choose a restaurant to grab a bite to eat? Empty is for losers and seeing evidence of popularity is vital in how we play the marketing game. It’s called social proof. And that is why renting a crowd can be useful. It is also one of the
This is Why Facebook Is Treating Us As Fools Read More »
If you are not running remarketing campaigns, you are missing out on a shit ton of possible sales. Yes, I said it, a shit ton! Boatloads. Heaps! So why is remarketing Facebook campaigns so important to bring in those conversions? Because these campaigns target smaller, highly-targeted audiences of people already interested in what you’re selling,
Enjoy Guaranteed Success with These 7 Facebook Remarketing Tips Read More »
July 7, 2017 When it comes to success with Facebook Advertising, audience targeting is the name of the game. While other factors like quality of ad creative should not be overlooked, performance in social is largely contingent on audience creation. The options for targeting within Facebook are seemingly endless, providing an incredible combination of
Facebook Audience Test Without Targeting Restrictions Read More »
NOW UPDATED! This post was updated in July 2017 with new information about retargeting your prospects. Enjoy! Let’s talk about why you should be retargeting. But first off… What Is Retargeting? Have you ever visited a website and then later you start seeing banners for that website following you around all over the web? That’s remarketing — or
Why Retargeting Is Absolutely Essential for any Marketing Funnel Read More »
Back in mid-March, The Guardian withdrew “all its online advertising from Google and YouTube after it emerged that its ads were being inadvertently placed next to extremist material.” Shortly after, more UK brands followed and stopped their ads running on various Google platforms. This was not the first time that these concerns were voiced. For years now, advertisers
How Google Has Been Addressing Brand Safety Concerns on YouTube Read More »
Facebook recently shored up its crowdfunding tool to include community donors and sports teams, thereby posing a real challenge to GoFundMe. The company introduced the tool last March, allowing individuals to donate money for public emergencies, natural disasters, medical bills, education, and funerals. However, that was considered a beta test. With the latest announcement, users 18
Facebook’s Gunning for GoFundMe With Expanded Fundraising Tool Read More »
