At first glance, pay-per-click and content marketing can seem like contrasting ideologies. PPC offers an immediate ROI. Alternatively, content marketing is an excellent tool for improving your brand’s visibility, but it often takes time to gain momentum. But the two can work together. PPC can act as a secret weapon for your content marketing, supercharging […]
Reports are so 2000 and lame! Everything in our world — from software to phones, cars and TVs — is getting smarter, faster and sleeker. Isn’t it time for client reports to become smarter, faster and sleeker, too? If I can automate my pizza order, why can’t I automate a better client report? Compelling client
Facebook has now expanded its Town Hall concept, which allows people to reach out to their elected officials, as it came up with a dedicated feature for politicians themselves. With this feature, elected officials can further determine the pulse of their constituents, and better represent their voices in Congress. Facebook will let elected officials target
New Facebook Badge Connects Elected Officials With Their Constituents Read More »
Facebook continues to step up its fight with YouTube for the hearts and minds and, most importantly, content of YouTube’s creators. On Friday, Facebook announced that later this year they will roll out a mobile app for video creators to produce and publish live and on-demand videos to the social network; keep up with fans across
Facebook to launch app for video creators later this year Read More »
“How do you find content?” That’s one of the top three questions seasoned social media professional are normally asked. Along with finding the perfect time to post and which social media channels to post on, business owners, entrepreneurs, and those new to digital marketing are often faced with the challenge of finding interesting and engaging social media
Simple Solutions for Curating Social Media Content Read More »
A PR agency’s job is to get your story in front of the press and potential customers. It might set you back $5,000 per month. But what if you could get the same—if not better—results yourself, by using Facebook ads? Facebook ads are one of your biggest business opportunities. The targeting capabilities, the tracking functionality
When you upload any photograph to your Facebook account, they look at the actual content of the photograph and try to determine what objects and scenes are inside the image. You may not have added any description, yet Facebook can determine what that picture is all about. Whether you are having a pizza, enjoying the
Facebook Image Recognition – What Facebook Can See In Photographs Read More »
Imagine putting on a virtual reality headset and joining your favorite social media platform as a highly interactive experience with friends. Imagine shopping for a new dining table by picking up your phone and seeing the table in your dining room, as though you’re taking a video of it right before your eyes. Sound a
How VR Experiences Will Take Marketing by Storm in the Not-Too-Distant Future Read More »
If you have a website, which you do, then you obviously need some social media share buttons. But what if the buttons you currently use display all zeros? Like this: There are probably very few things that are worse for your social proof than showing such numbers. I guess this will sound quite obvious, but
[Giveaway] Here’s Why Social Share Counters Suck, Plus a Solution Read More »
If you’re reading this, you’ve probably realized that posting organically on your Facebook page just isn’t cutting it anymore. That’s no surprise—Facebook page owners have been frustrated for years over the company’s continuous updates to the algorithm that have prioritized reach for ads over organic posts. Now, Facebook’s latest algorithm change will not only impact
8 Facebook Ad Targeting Strategies That Will Help You Build Your Email List Read More »
