fake followers

Should You Trust Influencers to Promote Your Brand? Consider These Problems First

Influencer marketing is drawing more and more suspicion from brands and advertisers alike. There is a growing concern in some business sectors that consumer trust in influencers is waning or has reached its peak. Empirical data, however, shows that influencers still have a lot of pull. They can still raise brand awareness, push customer loyalty, […]

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Twitter Users are Buying Millions of Fake Followers, Black Market Exposed

Twitter is a platform that has always encouraged—perhaps unwittingly—competition in terms of user popularity. These days, fellow users of the social media platform will gauge your online status based on the number of likes your tweets generate, the number of times they are retweeted and, most importantly, the number of followers you have. This explains

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