Nike’s new KD12 ‘YouTube’ shoe will go on sale Oct. 26. (Photo Credit: Nike) It has been a truly wild year for sneaker collaborations. From steady pop culture landmarks like Marvel and Star Wars collaborating with Adidas to the truly out-of-left-field collaborations Nike has done with Friends and SpongeBob SquarePants, the worlds of sneakers and […]
The Nike KD12 ‘YouTube’ Is the Weirdest Collab of 2019 Read More »
Fashion consumers are buying more online than they ever have before. So much so, in fact, that Forrester predicts the number of global online fashion buyers will reach approximately 911 million by 2022, making fashion the largest category of online buyers overall. Fashion ecommerce is continuously changing, with consumer expectations pushing brands to innovate in
Which trends are disrupting the industry? – Econsultancy Read More »
2019 is truly the wildest timeline. From the Keanussaince to Operation Varsity Blues, it’s been a wild year for pop culture of all kinds. Remember a few weeks ago when, to celebrate the 20th anniversary of the show, Nike put out an entire line of shoes inspired by SpongeBob SquarePants? How wild was that? If
Timberland Announces SpongeBob SquarePants Boot, Apparel Collaboration Read More »
Syte has developed image recognition technology to help retailers stay competitive in the ‘fast-evolving’ e-commerce industry. On Monday (9 September), Tel Aviv-based Syte announced that it has raised $21.5m in its Series B funding round. The start-up, which has raised more than $30m to date, said the round was led by Viola Ventures, with investment from Storm
Syte’s AI-powered image recognition tech raises $21.5m to fund expansion Read More »
Summer is sneaker season and the summer of 2019 didn’t disappoint. Nike dropped an already-legendary collaboration with Sacai that quickly became the definitive shoe of the summer. Adidas put out Marvel collab after Marvel collab, making great use of their license with one of the most recognizable pop culture brands in the world. And then
The fast fashion industry is big business – and it’s only getting bigger. According to new research, the industry has grown 21% over the past three years. When compared to the luxury market, which saw mediocre growth in 2016, it’s clear that fast fashion retailers are growing in favour. Despite many retailers struggling on the
Four factors fuelling the growth of fast fashion retailers – Econsultancy Read More »
“Especially today, younger consumers want to connect emotionally with brands,” says Manny Chirico, CEO of apparel company PVH, which owns many lifestyle brands including Calvin Klein and Tommy Hilfiger. “They don’t want to just aspire for your brand looking down the runway, they want to be part of the life of the brand. I think
Younger Consumers Want To Connect Emotionally with Brands, Says PVH CEO Read More »
“You will see the continuous expansion over the next year into many different categories,” says Rent the Runway CEO Jennifer Hyman. The company just raised additional funds at a $1 billion valuation. “Anything that you do not use every single day, we want to make it fiscally irresponsible for someone to not have a subscription
We’re Trying to Build the Amazon Prime of Rental, Says Rent the Runway CEO Read More »
Levi Strauss began trading on the New York Stock Exchange this morning under the ticker symbol ‘LEVI.’ By mid-afternoon, the stock was at $22.66, substantially higher than the price offered to institutional investors. It’s clear that investors believe that Levi’s can leverage technology and innovation to successfully compete online and in brick and mortar stores.
Technology and Innovation Powering Levi Strauss Growth Strategy, Says CEO Read More »
The cost of customer acquisition for retailers has been steadily rising for some time. This, alongside increased competition, has made it expensive to attract new consumers. The spiralling costs have been caused by diversification of channels – once seen as an unrivalled opportunity to reach a wider audience, in reality it has caused marketing dollars to
Diesel’s new loyalty scheme makes everybody an influencer – Econsultancy Read More »
