Fashion

The Holly Effect: Why primetime TV stars are the new fashion influencers

ecommerce, Fashion, Influencer marketing, Instagram, Marks and Spencer, Missguided / Good To SEO

People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers […]

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Laser-focused on the Largest Buying Power in the World, the Millennial

CFO, eCommNews, Fashion, InsideOffice, Jesse Timmermans, Revolve, WebProBusiness / Good To SEO

“Revolve is a whole new species of fashion retail,” says Jesse Timmermans, the CFO at Revolve, in an interview with Entrepreneur Network partner Business Rockstars. “We’ve taken the traditional retail model and evolved that experience to be laser-focused on the largest buying power in the world, the millennial.” (View video below) Timmermans says that the biggest challenge

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Stitch Fix CEO Says Localization and Brand Marketing are Key

DigitalMarketingNews, ecommerce, eCommNews, Fashion, Katrina Lake, MarketingNews, Stitch Fix / Good To SEO

Stitch Fix founder and CEO Katrina Lake says that “we are still early in the journey but have learned a lot in the last couple of years on the marketing front.” Stitch Fix, an online subscription and personal shopping service, was established in 2011 in San Francisco and went public in 2017. Katrina Lake, founder, and CEO

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How retailers can deal with the rise of “Snap and send back”

customer experience, ecommerce, Fashion, Influencer marketing, influencers, Instagram, returns, Snapchat, social / Good To SEO

As the phrase alludes to, ‘snap and send back’ refers to the act of purchasing a product, wearing it for a photo posted on social media, and then sending it back, for a refund of course. According to a study conducted at the behest of Barclaycard, 9% of UK shoppers admit they’ve purchased an item

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Google, Levis Strauss Collaborate to Release New High-Tech Denim Jacket [VIDEO]

Commuter Trucker Jacket, Fashion, Google, Jacquard app, Levis Strauss, SEO BLOG, Technology / Good To SEO

After months of waiting, Levi Strauss finally unveiled its high-tech denim jacket which was made in collaboration with search giant Google. Dubbed the Commuter Trucker, the high-tech gear will be available on Monday of next week via the clothing brand’s online store Levi.com. Levi’s Commuter Jacket was created in a partnership with Project Jacquard, a

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