feature marketing

What Is Feature Marketing? The Complete Guide for 2020

Product marketing is not easy. Around 30,000 new products are launched each year and, astonishingly, 95% of them fail. How can you get your product into the 5% success ratio? The answer lies in feature marketing. It is a strategy that can help you market your product more effectively and convert more people. 63% of […]

8 SaaS Marketing Trends You Can’t Ignore in 2020

AI, AIaaS, business model, customer experience, customer relationship management tool, feature marketing, freemium model, ML, native advertising, SaaS, SaaS applications, SaaS marketing trends, Salesforce, Software as a service, unbundling, Video Marketing / Good To SEO

Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth

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