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The Necessity of Web Presence For Any Business

Dog groomers. Fast food restaurants. Physical therapists. What do these three things have in common? They are businesses that can’t be done remotely—at least not yet. So why would a dog groomer, a fast food restaurant, or a physical therapist need a website, much less a social media page? If your business is location based

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Essential Apps and Tools for Social Media Marketers

The digital age has drastically changed the world of advertising and marketing. In the past, the only outlets were traditional billboards and magazine spreads. But thanks to social media, it has opened up a whole new array of platforms to create campaigns and relay messages.At present, Dream Grow estimates that there are now around 3.48 billion

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Who is Target Audience of Home-Based Business?

Are you just starting your business? Before you proceed, answer this question: who is your target audience? Your answer will affect nearly everything your business does, from its marketing strategy to its prices. The funny thing is that a lot of first-time business owners don’t identify their target audience. They want to cast a wide net; they

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What is Content Marketing and How to Start?

What is content marketing? Here’s a hint: you’re reading some right now. Content marketing is basically what it sounds like: content + marketing. It’s the words, images, and other media you use to connect with your online audience. Anything you post on social media, write about on your business blog, or feature on your website

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How Much Time Should You Spend On Social Media Efforts for Business?

Time is your most precious commodity. Are your business social media efforts taking up too much of your time?  What’s the solution? Social media has changed so many things, from where we get recommendations to how we connect with other people. But what most of us initially saw as a way to keep up with

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