Features & Analysis

MarTech Recruiter Erica Seidel & Healthgrades SVP Jay Wilson discuss recruiting the right martech role

A-From MTT, Channel: Martech: Management, Features & Analysis, Interviews, Marketing Tools, SEO BLOG /

As the martech landscape continues to evolve at a breakneck speed, finding the right marketing technology talent could arguably be the biggest martech challenge companies face right now. Earlier this year, Jay Wilson, SVP of marketing platforms & services for Healthgrades, and his CMO, Andrea Pearson, decided the organization needed a marketing technology leader who […]

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Pasta Chips

Vintage Italia’s CMO credits his father with being the most influential person in his career

A-Post to MarTech Today, Channel: CMO Zone, Features & Analysis, Features: Get To Know, Interviews, SEO BLOG /

As the CMO for Vintage Italia, Adam Cohen oversees marketing, strategic partnerships and events for the brand’s Pasta Chips and Pasta Bow Ties product lines. His latest marketing initiative is a collaboration between Vintage Italia’s Pasta Bow Ties and Tipsy Elves, a holiday-themed apparel company that is known for its ugly Christmas sweaters. “We’ve co-designed

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