Though we may be a few months out from the Festival of Marketing 2019 (October 10-11 in London, get your tickets here), the Econsultancy blog is bringing its readers a preview of some of the excellent speakers. Louise Kristensen, EMEA Digital Commerce Lead at GSK, is returning to the festival this year and will be […]
GSK’s Louise Kristensen on the definition of personalisation – Econsultancy Read More »
Carolyn McKeever is Global Head of Downstream Marketing Communications at Shell and one of the esteemed speakers at Festival of Marketing 2019. To get you hyped for the Festival in October (10-11 in London), we caught up with McKeever to ask her a few questions about her work at Shell. See Econsultancy’s Festival of Marketing
Tariq Khan is Vice President of Consumer Experience at Beamly, Coty’s in-house digital product and marketing technology accelerator. He is set to speak at this year’s Festival of Marketing, all about Beamly’s aim to build products that create a dazzling customer experience. Here’s a little teaser from Tariq, with much more to come at the
VP Consumer Experience at Coty’s Beamly on the role of tech in retail – Econsultancy Read More »
Frozen fish fingers: not the sexiest of foods. But Birds Eye, the beloved frozen food brand dating back to 1922, is on a mission to make frozen foods like peas, chicken dippers and fish fingers attractive to the public in order to bolster its core sales. Speaking at last week’s Festival of Marketing, Steve Challouma,
How Birds Eye brought fish fingers back into style with reactive marketing Read More »
It’s over a week since the Festival of Marketing 2018, but I always like to round up some quotes for posterity. Here are 12 that are memorable for me. 1. Sorrell on GDPR, WPP & ITV Let’s start with day two headliner Sir Martin Sorrell. In a year where marketers seem to have said the
The 12 most surprising quotes from the Festival of Marketing 2018 Read More »
At Festival of Marketing Day Two, KLM’s Director of Social Media, Martine van der Lee, explained that the company embodies, and prides itself on, uniquely Dutch values, including a “pioneering spirit”, and the warm, personal relationship it has with its customers. In the early days (KLM celebrated its 99th birthday earlier this month, and is the oldest
How KLM uses social media as “R&D lab” for customer-centric innovation Read More »
#ThisGirlCan is the renowned and hugely successful marketing campaign by Sport England which set out to tackle the gender gap in sports participation, and has got 3.9 million women exercising as a result. At Festival of Marketing day one, Kate Dale, Head of Digital Strategy at Sport England, talked about how the campaign tackled the
On day one of the Festival of Marketing 2018, Martina Longueira, EMEA and Australia Marketing Lead for Hello Kitty, spoke about how one of the world’s most iconic and recognisable characters does digital marketing. There was no need to introduce Hello Kitty to anyone in the room – when Longueira asked if anyone attending her talk had not
Hello Kitty: Why the iconic brand partners with micro-influencers Read More »
When lastminute.com Group created its media business, The Travel People, it brought data management in house and built a full-service trading desk. At the Festival of Marketing 2018 this week (Oct 10-11), lastminute.com Group Chief Commercial Officer Alessandra Di Lorenzo with be discussing how the company has boosted its audience through data management reform. You can
lastminute.com’s CCO on bringing programmatic in house Read More »
Steve Hatch, VP, Northern Europe at Facebook, and Mark Ritson, Marketing Week columnist and Adjunct Professor of Marketing, Melbourne Business School, will take to the Headline Stage to close day two of the Festival of Marketing 2018, Oct 10-11 in London. Ritson and Hatch have been added to a list of headliners that also includes
Mark Ritson & Facebook VP Steve Hatch to speak at Festival of Marketing 2018 Read More »
