Turning a Lead into a Prospect with MOFU Content

Content marketing, customers, FOFU, lead generation, marketing funnel, MOFU, prospects, sales funnel, TOFU /

Much like the middle child in a family, middle of funnel (MOFU) content tends to get overlooked in favor of the more popular siblings. Everyone likes to focus on how to use content marketing to bring in new leads, and using content to turn a prospect into a customer. But what about the process of […]

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