If there’s one thing that’s universally accepted, it’s that the results of SEO are unpredictable. However, as more investment is made into the channel, we’re being put under increasing pressure to be performance-driven (and show the value we can drive “up front”) in the same way, our paid counterparts have been for some time. Invariably, […]
You’ve heard it before. Whether it’s a new idea you’re gearing up to pitch, or a request handed down to you from upper management. “Show me numbers!” Thus, you have carefully examined and prepared data that show exactly what has happened in your accounts to-date, what’s worked and what hasn’t, and you are equipped to
PPC Divination: Forecasting Uncertainty in Excel Read More »
October 4, 2017 It is Friday morning. Secret Jake and I walk to a little coffee shop just a block away from our office. We order Guatemalan pour-overs (we are fancy like that). We find a table and sit down only to discover it is wobbly. But we don’t move. For some reason, I feel
